Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition:Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industriesFeatures new case studies from companies and brands such as Amazon, Burger King, Facebook and John LewisCovers timely topics such as online retailers, social media networks (e.g. TikTok), social media infl...

Muslim Identities: An Introduction to Islam (Second Edition) presents a fully updated introduction to the religion of Islam and the various social groups who define themselves as Muslim. Unlike other such works, it presents both insider and outsider accounts with the aim of striking a unique balance between overly apologetical and overly Orientalist perspectives. With the first edition described as a “truly outstanding book”, and “the very best introduction currently available in Englis...

Selected as a Doody's Core Title for 2022 and 2023! For more than 30 years, Designing Clinical Research has set the standard as the most practical, authoritative guide for physicians, nurses, pharmacists, and other practitioners involved in all forms of clinical and public health research. Using a reader-friendly writing style, Drs. Warren S.

Browner, Thomas B. Newman, Steven R. Cummings, Deborah G.

Grady, Alison J. Huang, Alka M. Kanaya, and Mark J.

Pletcher, all of the University of Califor...

As the cultural diversity of the United States continues to increase, the issues surrounding multiculturalism continue to be of great importance. With updates throughout and a fresh, new design, the Fourth Edition of American Ways retains its values-based perspective in examining what makes the U.S. unique -- and how traditional values influence various aspects of American life such as religion, business, government, race relations, education, recreation, and family.

Features Includes enhance...

'excellent' LSE Review of BooksChina is the world's most populous country and newest superpower, whose place on the international stage can only be understood through the lens of its modern history. The Oxford History of Modern China is essential reading for anyone who wants to understand this rising power in what promises to be the 'Chinese century'. Covering the period of dramatic shifts and surprising transformations which comprise China's modern history, the book spans from the founding o...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in Business Statistics.

A classic text for accuracy and statistical precisionStatistics for Business and Economics enables students to conduct serious analysis of applied problems rather than running simple "canned" applications. This text is also at a mathematically higher le...

With a newly enhanced, realistic art program, this updated edition of Seeley's Anatomy & Physiology comes to life. Written for the two-semester anatomy and physiology course, this text is comprehensive enough to provide the depth necessary for those courses not requiring prerequisites and is presented with such clarity that it nicely balances the thorough coverage. Clear descriptions and exceptional illustrations combine to help students develop a firm understanding of anatomy and physiology ...

What better way to learn research methods than through fascinating studies?

Discovering the Scientist Within: Research Methods in Psychology is the only book on the market that teaches students about research methods using a complete study in each chapter. Authored by renowned teachers Gary W. Lewandowski, Jr., Natalie J. Ciarocco, and David B. Strohmetz, each design-focused chapter asks students to consider an interesting research scenario and then walks them through each step of the study�...

In a world still suffering from the COVID-19 pandemic, immunology, infectious disease testing, and vaccine development have never been more relevant to the public discourse. This COVID-19 and Digital Update of Kuby Immunology adds COVID-19-relevant content through the text and support in Achieve, Macmillan’s next-generation online learning system.

Achieve offers powerful multimedia assets, active learning activities, and assessment tools to support immunology students and instructors.

Skills in caring for people with dementia are increasingly demanded of all health care practitioners as the numbers of diagnosed increase. This text presents the latest research into improving dementia care for both non-expert students and junior staff as well as more senior managers.