User interface (UI) design rules and guidelines, developed by early HCI gurus and recognized throughout the field, were based on cognitive psychology (study of mental processes such as problem solving, memory, and language), and early practitioners were well informed of its tenets. But today practitioners with backgrounds in cognitive psychology are a minority, as user interface designers and developers enter the field from a wide array of disciplines. HCI practitioners today have enough expe...

Pinch Analysis for Energy and Carbon Footprint Reduction is the only dedicated pinch analysis and process integration guide, covering a breadth of material from foundational knowledge to in-depth processes. Readers are introduced to the main concepts of pinch analysis, the calculation of energy targets for a given process, the pinch temperature, and the golden rules of pinch-based design to meet energy targets. More advanced topics include the extraction of stream data necessary for a pinch a...

The spectacular culinary creations of modern cuisine are the stuff of countless articles and Instagram feeds. But to a scientist they are also perfect pedagogical explorations into the basic scientific principles of cooking. In Science and Cooking, Harvard professors Michael Brenner, Pia Sörensen and David Weitz bring the classroom to your kitchen to teach the physics and chemistry underlying every recipe.

Science and Cooking answers questions such as why we knead bread, what determines the ...

How did salesforce.com grow from a start up in a rented apartment into the world s fastest growing software company in less than a decade?

For the first time, Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dot com implosion of 2001, but also went on to define itself as the leader...

Designed for students with no prior experience in linguistics, this is an engaging guide to the rich variety and typology of world languages. This third edition has been updated with new problem sets, an updated glossary and index, and a new section on linguistic cartography.

A New Edition Featuring Case Studies and Examples of the Fundamentals of Robot Kinematics, Dynamics, and Control In the 2nd Edition of Robot Modeling and Control, students will cover the theoretical fundamentals and the latest technological advances in robot kinematics. With so much advancement in technology, from robotics to motion planning, society can implement more powerful and dynamic algorithms than ever before. This in-depth reference guide educates readers in four distinct parts; the ...

This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English. Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today. Key features of this book include: use of English in social media that reflects recent trends in business c...

How do people deal with diversity in deprived and mixed urban neighbourhoods? This edited collection provides a comparative international perspective on superdiversity in cities, with explicit attention given to social inequality and social exclusion on a neighbourhood level. Although public discourses on urban diversity are often negative, this book focuses on how residents actively and creatively come and live together through micro-level interactions. By deliberately taking an internationa...

A Writer’s Reference helps you engage in and meet the challenges of your writing course. Clear How-to boxes help you complete common writing assignments like argument and analysis. Guidance about paraphrasing and fact-checking sources help you become a more responsible writer and reader. And Notes-to-self help you reflect on your progress and plan your revision. If your instructor has assigned Achieve, you have new ways to engage with course material and with your instructor and peers. Revi...

An engaging, balanced and up to date coverage of international trade.

Available for the first time Macmillan’s new integrated, online learning system Achieve, this new edition of Feenstra and Taylor’s International Trade provides engaging, balanced coverage and applications of key concepts.

Developed in the classroom by two of the most prominent researchers in the field, it seamlessly blends theory and empirical data with current, real-world global policies, events and evidence. And now, ...