Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition:Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industriesFeatures new case studies from companies and brands such as Amazon, Burger King, Facebook and John LewisCovers timely topics such as online retailers, social media networks (e.g. TikTok), social media infl...

Provides a clear explanation of the science as well as the practical and clinical aspects of infection prevention and control; giving students a more robust knowledge base to better prepare them for taking on future leadership roles in this area.

A beginner's guide to reflective practice that guides the reader through how to write reflectively throughout their career in nursing, from the first reflective exercise at university to carrying out reflective practice on placement or as a professional nurse.

In the Third Edition of The Psychology Research Handbook expert researchers provide graduate students and research assistants with a comprehensive framework for conducting psychology research. The book is organized around the idea of a "research script," following the step-by-step process of planning, design, data collection, analysis, and dissemination.

Covering the entire research process - from theory through data collection and analysis to writing up the project - this book offers an easy-to-follow introduction to qualitative methods in nursing and healthcare.

Skills in caring for people with dementia are increasingly demanded of all health care practitioners as the numbers of diagnosed increase. This text presents the latest research into improving dementia care for both non-expert students and junior staff as well as more senior managers.

This clear and practical book, which is useful for all apsects of learning and education discusses how an emphasis on neurodiverse 'ability' can cultivate a better world.

Build your confidence in the primary classroomDeepen your own mathematical subject knowledgeDiscover why generations of primary teachers have relied on Derek Haylock's explanations of key mathematical concepts to support their understanding and strengthen their teachingThis seventh edition has been fully updated to offer a broader exploration of mastery teaching, deeper connections to contemporary research and new coverage of how children learn to count. It is supported by a fantastic range o...

A pathbreaking introduction to the controversial, contested and deeply political topic of development. Written in an engaging and eminently readable style, leading authors invite readers to examine the political dynamics behind some of today’s most complex global issues, from rising inequality and social exclusion to the climate crisis. By confronting false assumptions and dispelling myths, the book challenges readers to see politics as not only the obstacle to development, but also the mea...