The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds: * A structure designed specifically to fit the way the course is taught in Europe. * Fresh European examples which make students feel at home.

* The inclusion of the work of prominent European academics...

An essential reading for students requiring an introduction to this exciting area at undergraduate and higher diploma level. Mechatronics: Electronic Control Systems in Mechanical and Electrical Engineering, 7th edition by William Bolton is the ideal learning tool to support you develop your skills in mechanical engineering, electronics and computing, and successfully design mechatronics systems. The integration of electronic engineering, mechanical engineering, control and computer engineeri...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate principles of marketing courses.

Everything students need to know to develop their 'management sense' and be successfulFundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers ...

For courses in Python programming. A clear and student-friendly introduction to the fundamentals of PythonIn Starting Out with Python, 5th Edition, Tony Gaddis' accessible coverage introduces students to the basics of programming in a high-level language. Python, an easy-to-learn and increasingly popular object-oriented language, allows readers to become comfortable with the fundamentals of programming without the troublesome syntax that can be challenging for novices.

With the knowledge acqu...

For two-semester courses covering the principles of economics for students in business and economics. The relevance of economics shown through real-world business examples One of the challenges of teaching principles of economics is fostering interest in concepts, including opportunity cost, trade-offs, scarcity, and demand and supply that may not seem applicable to studentsGÇÖ lives. Economics makes these concepts relevant by demonstrating how real businesses apply them to make decisions e...

Hallmark features of this title

Chapter openers present and then debunk common myths to demonstrate that the practice of management is not all about common sense.

Examples illustrate current management practices and show students how the concepts they’re reading about relate to real life.

A continuing Case featuring Starbucks shows students the practical application of concepts as well as the integrative nature of management.

End-of-chapter Cases ask students to assess a situation, helping ...

Thomas' Calculus: Early Transcendentals goes beyond memorizing formulas and routine procedures to help you develop deeper understanding. It guides you to a level of mathematical proficiency, with additional support if needed through its clear and intuitive explanations, current applications and generalized concepts. Technology exercises in every section use the calculator or computer for solving problems, and Computer Explorations offer exercises requiring a computer algebra system like Maple...

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

Microsoft Hybrid Cloud Unleashed cuts through the hype to explain what exactly hybrid cloud is, present complete ITIL-based implementation strategies, guide you through deploying the brand-new Microsoft Azure Stack, and help you use System Center 2016 to maximize the value of your private cloud investment. Written by an expert team of Microsoft System Center Cloud and Datacenter MVPs and Microsoft Senior Premier Field Engineers, it covers all-new material included in no other System Center Un...