Deze titel behandelt de stof zoals omschreven in kerntaak P2-K1 Organiseert evenementen uit het kwalificatiedossier Marketing, communicatie en evenementen. Ook bereidt dit boek voor op de examenstof zoals omschreven in de SPL-toetsmatrijs Evenementenorganisatie.

De methode Pitch bestaat uit zeven delen:

Basisboek marketing

Marketingplanning

Marketing: de harde cijfers

Communicatie

Marktonderzoek

Evenementen organiseren

Extra Pitch voor NIMA-A

Digitale leeromgeving

Alle opdrachten zijn ook opg...

Wie op jonge leeftijd begint met bewegen en veel verschillende soorten sporten en beweegactiviteiten uitprobeert, heeft daar zijn hele leven profijt van. Je hebt ook op latere leeftijd plezier in bewegen, bent fitter, gezonder en loopt minder kans op overgewicht.

Goede motoriek is belangrijk voor een leven lang bewegen. Daarom is de rol van de ontwikkeling van motoriek in relatie tot een actieve leefstijl de afgelopen jaren vaak onderzocht. Toch wordt in de praktijk nog weinig aandacht bestee...

The Greek myths are so much part of our culture that we tend to forget how they entered it in the first place. Visual sources – vase paintings, engraved gems and sculpture in bronze and stone – often pre-date references to the myths in literature, or offer alternative, unfamiliar tellings. In some cases visual art provides our only evidence, as there is no surviving account in ancient Greek literature of such important stories as the Fall of Troy, or Theseus and the Minotaur.

T. H. Carpen...

Long recognized as a leading textbook in this fast-moving field, Emery's Elements of Medical Genetics and Genomics offers current, complete information with a strong basis in practical clinical genetics and genomics for medical school and beyond. The 16th Edition of this award-winning text has been thoroughly updated throughout and includes case-based and multiple-choice questions, end-of-chapter summaries, an extensive glossary, and convenient online access, making it an ideal choice for all...

Marketing: An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from Europe, the Middle East and Asia. How will you learn about marketing?You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring ...

For courses in Control Theory. Progressively develop students' problem-solving skills through an integrated design and analysis approach to real-world engineering problems Modern Control Systems presents the structure of feedback control theory and provides a sequence of exciting discoveries as students proceed through the text and problems. Written to be equally useful for all engineering disciplines, this text is organised around the concepts of control systems theory in the context of freq...

Written by award-winning CQ Researcher journalists, this collection of non-partisan reports offers an in-depth examination of today's most pressing policy issues.

Fully updated to reflect changes in policy, practice, economics and culture, the third edition of this well-respected guide offers an invaluable, authoritative and concise introduction to community development.

'An urgent read … Karl Popper for the 21st century' Robert Phillips, former CEO, Edelman EMEA and author of Trust me, PR is Dead 'Heffernan is ... a deft storyteller. Uncharted is ... wise and appealingly human' Tim Harford, Financial TimesHow can we think about the future? What do we need to do – and who do we need to be? In her bold and invigorating new book, distinguished businesswoman and author Margaret Heffernan explores the people and organisations who aren’t daunted by uncertai...