Wanneer gebrainstormd wordt over een nieuwe marketing- of bedrijfsstrategie, is het fijn als er beproefde modellen beschikbaar zijn, zodat geen belangrijke zaken over het hoofd worden gezien en het proces zo gestructureerd mogelijk verloopt.

Ook deze derde, volledig herziene druk van Een praktische kijk op marketing- en strategiemodellen (inmiddels al 15.000 exemplaren verkocht) biedt een unieke mix van klassieke, beproefde modellen en recente, baanbrekende modellen, die zo zijn beschreven dat...

‘Inventarisatie (mond)gezondheidsproblemen van ouderen’ is een praktisch boek over de integrale zorg voor ouderen met het accent op de mondzorg. De inhoud richt zich vooral op tandartsen en mondhygiënisten die de zorgverlening aan (kwetsbare) ouderen willen verbeteren. Aan de hand van een gestandaardiseerde probleeminventarisatie komen onderwerpen aan de orde die voor de hedendaagse praktijkvoering vereist zijn. Zorgverlenen aan ouderen begint bij kennis en inzicht. Mondzorgverleners zul...

This concise guide explains the history, theory, potential, application, and limitations of Artificial Intelligence. Boden shows how research into AI has shed light on the working of human and animal minds, and she considers the philosophical challenges AI raises: could programs ever be really intelligent, creative or even conscious?

How do plants, animals, and humans manage to survive and adapt to the urban environment? This book provides a comprehensive coverage of biological matters related to urban environments presenting both the conceptual and theoretical underpinnings, and practical examples required to understand and address the challenges presented by this novel environment. The Biology of Urban Environments focusses on urban denizens: species (both domesticated and non-domesticated) that live for all or part of ...

For over 25 years, Purves Neuroscience has been the most comprehensive and clearly written neuroscience textbook on the market. This level of excellence continues in the 6th Edition, with a balance of animal, human, and clinical studies that discuss the dynamic field of neuroscience from cellular signaling to cognitive function.

Neuroscience, 6th Edition is intended primarily for medical, premedical, and undergraduate students. The book's length and accessibility of its writing are a successf...

Why do most digital work environments slow employees down? Many organizations have lost control of the digital workplace to uncoordinated organic growth. If you're looking for tools to get back in the driver's seat and maximize value creation, then Digital Workplace Strategy & Design is just what the doctor ordered. With its ready-to-use templates and real-world examples, you will be primed to master the digital workplace and unlock the enormous potential of a holistic, iterative, and use...

Today, chemical engineering students need a thorough understanding of momentum, heat, mass transfer, and separation processes. Transport Processes and Separation Process Principles, Fifth Edition offers a unified and up-to-date treatment of all these topics. Thoroughly updated to reflect the field's latest methods and software technologies, it covers both fundamental principles and practical applications.

THE ESSENTIAL HANDBOOK FOR EFFECTIVELY COMMUNICATING ENVIRONMENTAL, SAFETY, AND HEALTH RISKS, FULLY REVISED AND UPDATED

Now in its sixth edition, Risk Communication has proven to be a valuable resource for people who are tasked with the responsibility of understanding how to apply the most current approaches to care, consensus, and crisis communication. The sixth edition updates the text with fresh and illustrative examples, lessons learned, and recent research as well as provides advice and ...

The beautiful and heartbreaking new novel from Sarah Winman, author of the international bestseller WHEN GOD WAS A RABBIT.'Her best novel to date' Observer'An exquisitely crafted tale of love and loss' Guardian'A marvel' Sunday Express'Astoundingly beautiful' Matt HaigIt begins with a painting won in a raffle: fifteen sunflowers, hung on the wall by a woman who believes that men and boys are capable of beautiful things.And then there are two boys, Ellis and Michael,who are inseparable.And the...