Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have internati...

With over 22,000 entries, Henderson’s Dictionary of Biology is the most comprehensive on the market. It continues to be an essential reference for students, teachers and researchers within any of the biological sciences.

Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users ca...

Nu kiezen voor deze methode levert straks het beste studieresultaat!

NU Commercieel is onderdeel van een complete beroepsgerichte mbo methode voor de opleiding Marketing, Communicatie & Evenementen. NU Commercieel bestaat uit leerboeken met opdrachten en een online leeromgeving met veel extra oefenmateriaal.

Elk boek binnen deze methode kent dezelfde opbouw, met een sterk praktijkgerichte insteek. Door de vaste structuur met van talloze voorbeelden en reële beroepssituaties in de rubriek ‘...

In 2016 schudden Martijn Aslander en Erwin Witteveen de gemoederen op met de publicatie van hun meesterwerk Nooit Af, ‘Maar omdat niet iedereen toekomt aan zo’n dik boek, waren de auteurs zo vriendelijk een beknopte versie te schrijven op borstzakformaat: Een beetje Nooit Af. Geen droge samenvatting, maar een superkorte hervertelling van hun spraakmakende visie.Nooit af gaat over de fundamenten van ons leven en de maatschappij. ‘Must-read voor iedere burger,’ aldus een lezer. De veran...

Mandarin, Guoyu or Putonghua? "Chinese" is a language known by many names, and China is a country home to many languages. Since the turn of the century linguists and politicians have been on a mission to create a common language for China. From the radical intellectuals of the May Fourth Movement, to leaders such as Chiang Kai-shek, and Mao Zedong, all fought to push the boundaries of language reform. Now, internet users take the Chinese language in new and unpredictable directions. David Mos...

You'll find everything you need to know about being Jewish in this indispensable, revised and updated guide to the religious traditions, everyday practices, philosophical beliefs, and historical foundations of Judaism. What happens at a synagogue service? What are the rules for keeping kosher? How do I light the Hanukah candles? What is in the Hebrew Bible? What do the Jewish holidays signify? What should I be teaching my children about being Jewish? With the first edition of Essential Judais...

Erkundungen is een boek van Lena Hesse. Met Cursusboek, werkboek en antwoordenboek.

Looks at the function of the air cargo business and its role in global supply chains and logistics. This book examines how carriers are coming up with new methods and technologies to improve ground handling and road transport, traceability systems and barcoding, security and screening, and safe delivery of perishable items.