The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.

Experiential marketing, the use of live, f...

The phenomenon of bird migration has fascinated people from time immemorial. The arrivals and departures of different species marked the seasons, heralding spring and autumn, and providing a reliable calendar long before anything better became available. This edition is produced from an original copy by William Collins.Migration is shown by many kinds of animals, including butterflies and other insects, mammals, marine turtles and fish, but in none is it as extensively developed as in birds.

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The Auditory System and Human Sound-Localization Behavior provides a comprehensive account of the full action-perception cycle underlying spatial hearing. It highlights the interesting properties of the auditory system, such as its organization in azimuth and elevation coordinates. Readers will appreciate that sound localization is inherently a neuro-computational process (it needs to process on implicit and independent acoustic cues).

The localization problem of which sound location gave ris...

Your must-have bench reference for cardiac electrophysiology is now better than ever! Expert guidance from world authorities who contribute fresh perspectives on the challenging clinical area of cardiac electrophysiology. New focus on clinical relevance throughout, with reorganized content and 15 new chapters. New coverage of balloons, snares, venoplasty, spinal and neural stimulation, subcutaneous ICDs and leadless pacing, non-CS lead implantation, His-bundle pacing, and much more.

New secti...

Fundamentals of Nuclear Science and Engineering, Third Edition, presents the nuclear science concepts needed to understand and quantify the whole range of nuclear phenomena. Noted for its accessible level and approach, the Third Edition of this long-time bestselling textbook provides overviews of nuclear physics, nuclear power, medicine, propulsion, and radiation detection. Its flexible organization allows for use with Nuclear Engineering majors and those in other disciplines.

The Third Editi...

Now in its 4th Edition, this bestselling volume in the popular Requisites series, by Drs. Rohini Nadgir and David M. Yousem, thoroughly covers the extensive field of neuroradiology in an efficient and practical manner.

Ideal for both clinical practice and ABR exam study, it presents everything you need to know about diagnostic imaging of the most commonly encountered neurological conditions. The authors address the conceptual, technical, and interpretive core knowledge needed for imaging the ...

Now in its 7th edition, Auerbach's Wilderness Medicine continues to help you quickly and decisively manage medical emergencies encountered in any wilderness or other austere setting! World-renowned authority Dr. Paul Auerbach and 2 new associate editors have assembled a team of experts to offer proven, practical, visual guidance for effectively diagnosing and treating the full range of issues that can occur in situations where time and resources are scarce. Now in an exciting 2-volume set tha...

For a comprehensive understanding of human physiology - from molecules to systems -turn to the latest edition of Medical Physiology. This updated textbook is known for its unparalleled depth of information, equipping students with a solid foundation for a future in medicine and healthcare, and providing clinical and research professionals with a reliable go-to reference. Complex concepts are presented in a clear, concise, and logically organized format to further facilitate understanding and ...