Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's...

Starter (A1) consists of two books: Katsudoo (Coursebook for communicative language activities) and Rikai (Coursebook for communicative language competences). In Katsudoo the aim is to develop practical communicative ability through listening to a variety of Japanese and through speaking practice. In Rikai you are able to systematically study the language systems needed for communication. Both Katsudoo and Rikai can be main teaching materials, and the topics are the same. By studying using bo...

An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out.

In The...

Throughout the history of business employees had to adapt to managers and managers had to adapt to organizations. In the future this is reversed with managers and organizations adapting to employees. This means that in order to succeed and thrive organizations must rethink and challenge everything they know about work.

The demographics of employees are changing and so are employee expectations, values, attitudes, and styles of working. Conventional management models must be replaced with lead...

Ideal for network engineers involved in building a data center, this practical guide provides a comprehensive and technical deep-dive into the new Juniper QFX5100 switching family. You'll learn how the Juniper QFX5100 enables you to create simple-to-use data centers or build some of the largest IP Fabrics in the world. This book is chock-full of helpful technical illustrations and code examples to help you get started on all of the major architectures and features of Juniper QFX5100 switches,...

Stresses the importance of argumentation in everyday life Critical Thinking and Communication, 7/e, encourages students to develop skills in constructing and refuting arguments in contexts ranging from informal conversations to structured debates. The authors stress the importance of argumentation in everyday life while building student competence and critical awareness. Through exercises and examples, students learn to create arguments and develop, understand, and interpret extended cases.

Teaching Entrepreneurship moves entrepreneurship education from the traditional process view to a practice-based approach and advocates teaching entrepreneurship using a portfolio of practices, which includes play, empathy, creation, experimentation, and reflection. Together these practices help students develop the competency to think and act entrepreneurially in order to create, find, and exploit opportunities of all kinds in a continuously changing and uncertain world. Divided into two par...

English for Academic Study: Grammar for Writing English for Academic Study: Grammar for Writing is a graded self-study course that will help students improve their academic writing. It will build their confidence in understanding and using grammar for written assignments, so they can write accurate English and communicate more effectively in academic contexts. EAS: Grammar for Writing starts at a relatively low level, recognizing that many students require continuing practice of common gramma...