Consumer behaviour, an introduction is a practical guide to the field of consumer behaviour. It provides insight into decisions people make when buying, using, and discarding products. Understanding what drives consumers and developing a deeper knowledge of their reasoning allows businesses to tailor their offerings and strategies to better meet customer needs. The greater the understanding of consumer behaviour, the stronger the connection that can be built.

The book introduces (future) prof...

The first half of ‘Databases and SQL’ discusses what a database is, the essence of what a database management system is, the place of database technology in system development and the relational model on which relational databases are based.

The book gives definitions of the concepts of the relational model, it shows the way a relational database is designed, how to verify the design of a relational database and how to implement a relational database with the use of SQL.

The second half ...

What does the future hold for the public sector? A convergence of illiberalism, major crises, system quakes and digital transformations are reshaping current politico-administrative systems. How will this challenge the way states and public administrations can and should be managed, and what will be the impact on citizen–administrative relations and our models of democracy? In this book, leading public administration scholars reflect on major trends in the public sector and their implicatio...

Most brand teams have built up huge data sets over the past years. Yet, many marketers don’t seem to know very well what to do with all those data.

In The Brand Butterfly, marketing expert Bert Peleman explains how to look at the data and how to put them to work, with a focus on finding and keeping your High-Value Customers.

Based on dozens of B2C cases from an array of industries across Europe, The Brand Butterfly outlines the three steps for success:

How to define your High-Value Customer...

Unlock your leadership potential by acquiring the seven key mindsets that lead to leadership success.

*A Foyles Top 10 Read for March and one of Glamour's Best Books of March*

Longlisted for the inaugural Women's Prize for Non-Fiction

'A galvanising takedown of neoliberalism's "free market" logic, one rooted in as much history as it is in current events' NAOMI KLEIN

'A must-read for anyone keen to put the demos back in democracy' YANIS VAROUFAKIS

Everything you know about capitalism is wrong.

Free markets aren't really free. Record corporate pro­fits don't ...