Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

Written by two of the most prominent criminologists in the field, Race and Crime, 6th Edition takes an incisive look at the intersection of race and ethnicity and the criminal justice system.

Careers in Psychology, Sixth Edition helps students navigate and plan for their futures by offering exposure to the rich careers in each subfield of psychology and prompting students to consider the what, why and how of each option.

The ability to imagine different possible futures and the will to influence the course of events are deeply human. These ideas about the future can also determine which of the many possible futures will become reality. Designing futures therefore means that by creating and communicating potential scenarios, you can shape the futures of your fellow human beings and influence the course of events.

Design is becoming more strategic as a discipline, moving away from 'making things beautiful' to '...

All the subject knowledge you need to teach primary science.

This “captivating illustration of the follies of trying to model and forecast the unpredictable world” (Financial Times) is both “empowering” (The New Statesman, UK) and “compelling” (New Scientist) as it challenges our most fundamental assumptions—by social scientist and Atlantic writer Brian Klaas, whom Prospect magazine has named one of the world’s “Top 25 Thinkers.”

If you could rewind your life to the very beginning and t...

“I’ve worked in a wide range of settings and been fortunate to teach health professionals and to learn from the best. Despite all that experience, I still find Clinical Sports Medicine extremely useful. It makes me, and my athletes, better.

Very easy to quickly check in the clinic. Love every new edition—have not been disappointed.”Mario Bizzini, PT, PhD, Former Executive Board Member, International Federation of Sports Physical Therapy (IFSPT)Now in its sixth edition, the world-leadi...

This book will guide you through the operation of Thread, the setup of a Thread network, and the creation of your own Zephyr-based OpenThread applications to use it. You’ll acquire knowledge on:

The capture of network packets on Thread networks using Wireshark and the nRF Sniffer for 802.15.4.

Network simulation with the OpenThread Network Simulator.

Connecting a Thread network to a non-Thread network using a Thread Border Router.

The basics of Thread networking, including device roles and ...