Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audien...

Multinational Business Finance trains the leaders of tomorrow's multinational enterprises to recognize and capitalize on the unique characteristics of global markets. Because the job of a manager is to make financial decisions that increase a firm's value, the authors have embedded real-world mini-cases throughout, applying chapter concepts to the types of situations managers of real multinational firms encounter. The 16th Edition attempts to capture the rapid evolution of our global marketpl...

GET AP® PHYSICS READY WITH COLLEGE PHYSICS FOR THE AP® PHYSICS 1 & 2 COURSES!

College Physics for the AP® Physics 1 & 2 Courses integrates AP® skill-building and exam prep into a comprehensive college-level textbook, providing students and teachers with the resources they need to be successful in AP® Physics 1 and AP® Physics 2. You’ll find AP® Exam Tips, AP® practice problems, and complete AP® Practice Exams, with each section of the textbook offering a unique skill-building appro...

This book provides teachers with support, guidance, background theory, examples and practical advice for the teaching of writing at greater depth.

Mapped to the 2018 NMC Standards and updated to include more assessment tools including the ABCDE approach and Sepsis 6, this bestselling textbook develops students' skills and confidence in all aspects of assessment and care planning.

Understand what metacognition is and how you can apply it to your secondary school teaching to support deep and effective learning in your classroom.

Practical Pharmaceutics contains essential knowledge on the preparation, quality control, logistics, dispensing and use of medicines. It features chapters written by experienced pharmacists and scientists working in hospitals, academia and industry throughout Europe, including practical examples as well as information on current GMP and GMP-based guidelines and EU-legislation. In this second edition all chapters have been updated with numerous new as well as didactically revised illustrations...

Heroism or cowardice? A stunning story of the First World War from a master storyteller ‘Full of warmth as well as grief, conveying vividly how precious it is to be alive’ Sunday Times As young Thomas Peaceful looks back over his childhood from the battlefields of the First World War, his memories are full of family life deep in the countryside. But the clock is ticking, and every moment Tommo spends remembering how things used to be, means another moment closer to something that will cha...

Film is an art form with a language and an aesthetic all its own. Since 1979, Film Art has been the best-selling and most widely respected introduction to the analysis of cinema. Taking a skills-centered approach supported by examples from many periods and countries, the authors help students develop a core set of analytical skills that will enrich their understanding of any film, in any genre. In-depth examples deepen students' appreciation for how creative choices by filmmakers affect what ...

Wilkins' Clinical Practice of the Dental Hygienist, Fourteenth Edition progresses through crucial topics in dental hygiene in a straightforward format to ensure students develop the knowledge and skills they need for successful, evidence-based practice in today's rapidly changing oral health care environment. This cornerstone text, used in almost every dental hygiene education program in the country, has been meticulously updated by previous co-authors, Linda Boyd, and Lisa Mallonee to even b...