Understand financial accounting principles and techniques, and develop the skills to make informed business decisions. "My many students and I have used this book for years now and would highly recommend it to anyone looking for a very accessible introduction to financial reporting." Dr. Andrew McFaull, Deputy Programme Director of BSc Accounting and Finance, King's College London "When used in conjunction with the MyLabs Accounting package this is an excellent resource to build a non-technic...

For undergraduate courses inservices marketing Learn how to create value throughcustomer connections and engagement As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of todayGÇÖs world,incorporates recent academic and managerial thinking, and illustratescutting-edge service concepts. Designed to provide a crisp introduction to keytopics in t...

Get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. You'll feel the benefits, and so will everyone around you.

The newly revised Twelfth Edition of Cutnell's Physics delivers an effective and accessible introduction to college and university physics. It contains easy-to follow explanations of critical math and problem-solving concepts. From kinematics to work and energy, temperature, heat, electricity, magnetism and optics as well as foundational concepts in more advanced subjects like special relativity, Physics is the ideal introductory text for students from any background. The greatest strength of...

Principles of Electronic Communication Systems provides the most up-to-date survey available for students taking a first course in electronic communications. Requiring only basic algebra and trigonometry, this new edition is notable for its readability, learning features and numerous full-color photos and illustrations. A systems approach is used to cover state-of-the-art communications technologies, to best reflect current industry practice.

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The thoroughly revised edition of Vander's Human Physiology is an integrated package of textual and digital material that delivers basic and clinical content, real-life applications, and educational technologies. All these pieces come together to facilitate learning and enthusiasm for understanding the mechanisms of body function. Key focus areas include homeostasis, exercise, and human health. These and other areas of interest are elaborated upon, beginning with Chapter 1, where the key "Gen...

Pocket Style Manual, APA Version provides practical advice for any level of university writing in courses such as psychology, criminal justice, nursing, education, business, and more. Straightforward instruction in grammar, style, and punctuation, combined with a how-to approach to research writing, gives students quick answers to their writing questions. What's more, it covers all aspects of writing in APA Style, from language guidelines to documentation models to sample student writing in d...

A Fun and Accessible Chemistry Program for All Students!

Living By Chemistry, Third Edition is an on-level chemistry program with an inquiry-based, activity-a-day approach. The program is grounded in NGSS standards and allows students to develop scientific-thinking skills and apply them to chemistry in the real world. Students learn chemistry in the same way that chemists work – by asking questions, collecting evidence, and thinking like scientists. The program includes a student edition an...

20 case histories based on real clinical experiences

This popular supplement complements courses in abnormal and clinical psychology with 20 case histories based on real clinical experiences. Each case study describes the individual's history and symptoms and includes a theoretical discussion of treatment, a specific treatment plan, the actual treatment conducted, and assessment questions.

Starting from the observation that the European Union now possesses many of the attributes of modern political systems, Hix and Høyland take an innovative approach to analysing, researching and teaching the EU. Using the general theories of political science to understand how the EU works, this text covers each of the main processes in the EU political system - executive, legislative and judicial politics, public opinion, interest groups and democracy, and regulatory, monetary and foreign po...