Think Java is a hands-on introduction to computer science and programming used by many universities and high schools around the world. Its conciseness, emphasis on vocabulary, and informal tone make it particularly appealing for readers with little or no experience. The book starts with the most basic programming concepts and gradually works its way to advanced object-oriented techniques.

In this fully updated and expanded edition, authors Allen Downey and Chris Mayfield introduce programming...

Managing data continues to grow as a necessity for modern organizations. There are seemingly infinite opportunities for organic growth, reduction of costs, and creation of new products and services. It has become apparent that none of these opportunities can happen smoothly without data governance.

The cost of exponential data growth and privacy / security concerns are becoming burdensome. Organizations will encounter unexpected consequences in new sources of risk. The solution to these chall...

For two- and three-semester university physics courses. 0134988558 / 9780134988559: Volume 1 contains Chapters 1–19 Focus on the fundamentals and help students see connections between problem types Richard Wolfson’s Essential University Physics is a concise and progressive calculus-based physics textbook that offers clear writing, great problems, and relevant real-life applications in an affordable and streamlined text. The book teaches sound problem-solving strategies and emphasizes conc...

Principles of Biomedical Ethics provides a highly original, practical, and insightful guide to morality in the health professions. Acclaimed authors Tom L. Beauchamp and James F.

Childress thoroughly develop and advocate for four principles that lie at the core of moral reasoning in health care: respect for autonomy, nonmaleficence, beneficence, and justice. Drawing from contemporary research--and integrating detailed case studies and vivid real-life examples and scenarios--they demonstrate h...

This dictionary includes over 550 new entries on all aspects of mechanical engineering, in the core areas of design, stress analysis, dynamics, thermodynamics, and fluid mechanics, together with newly extended coverage of materials engineering. It is an invaluable guide for students, and for professionals in the field.

Electric Motors and Drives: Fundamentals, Types and Applications, Fifth Edition is intended primarily for non-specialist users or students of electric motors and drives, but many researchers and specialist industrialists have also acknowledged its value in providing a clear understanding of the fundamentals. It bridges the gap between specialist textbooks (too analytical for the average user) and handbooks (full of detail but with little insight) providing an understanding of how each motor a...

Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors.

The book continues to place emphasis on global aspects of ...

The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds: * A structure designed specifically to fit the way the course is taught in Europe. * Fresh European examples which make students feel at home.

* The inclusion of the work of prominent European academics...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate principles of marketing courses.

Everything students need to know to develop their 'management sense' and be successfulFundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers ...

Proofs play a central role in advanced mathematics and theoretical computer science, yet many students struggle the first time they take a course in which proofs play a significant role. This bestselling text's third edition helps students transition from solving problems to proving theorems by teaching them the techniques needed to read and write proofs. Featuring over 150 new exercises and a new chapter on number theory, this new edition introduces students to the world of advanced mathemat...