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Studieboeken (644)
Management Consultancy / 2nd edition
2023 || Paperback || Joe O'Mahoney e.a. || Oxford University Press
Management Consultancy provides a comprehensive and up-to-date introduction to the consulting industry. The text uses theory as a basis for critical discussion, ensuring students fully understand the principal ideas behind consulting, as well the limitations. The authors' engaging and accessible writing style is combined with a wealth of real-world practical examples, which place management consultancy theory into the context of the business environment.
The book's strong critical perspective...
Misbehaving - The Making of Behavioral Economics
The Making of Behavioral Economics
2019 || Paperback || Richard H. Thaler || Norton & Company
Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans-predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth-and change the way we think about economics, ourselves, and our world.
Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing lik...
Public Finance / 10th Global Edition
2014 || Paperback || Harvey Rosen e.a. || McGraw-Hill
Introducing... Public Finance, 10th Global Edition, by Harvey S. Rosen and Ted GayerRosen and Gayer's Public Finance provides the economic tools necessary to analyze government expenditure and tax policies and, along the way, takes students to the frontiers of current research and policy.
While the information presented is cutting edge and reflects the work of economists currently active in the field, the approach makes the text accessible to undergraduates whose only prior exposure to econom...
Marketing: An Introduction / 4th edition
2021 || Paperback || Ross Brennan e.a. || Pearson
Marketing: An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from Europe, the Middle East and Asia. How will you learn about marketing?You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring ...
Global Marketing / 10th edition
2020 || Paperback || Mark C. Green e.a. || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing.
Familiarizes students with global marketing and the global business environmentGlobal Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing ...
Bulletproof:
Be fearless and resilient, no matter what
2024 || Paperback || Chantal Burns || Pearson
Are you tired of being told to 'think positive'? Do you ever feel like the odds are stacked against you or that you're running on empty? What if you could stop trying to improve yourself and just be yourself? We're often told that to be brave or handle life’s challenges, we need to build mental strength and resilience. But what happens is that we end up in an endless cycle of self-improvement wondering why we keep getting stuck in the same old mind traps and behavioural patterns. In this g...
International Management / 10th Global Edition
Managing Across Borders and Cultures,Text and Cases
2022 || Paperback || Helen Deresky || Pearson
For courses in international business, international management, and general management. Management around the world: business strategies and interpersonal skills. Companies that operate overseas conduct business across a multitude of different cultures, languages, traditions, and a range of economic, political, and technological landscapes.
With this in mind, International Management: Managing Across Borders and Cultures, 10th Edition explores the challenges managers may face along with how ...
Supercharged Leader:
Develop your mind and skillset to deal with anything
2024 || Paperback || Mandy Flint e.a. || Pearson
The mindsets and skillset that will make you a better leader in an increasingly complex and fast-changing world of work, equip you for the future, and build your long-term capability as a leader.
Startup CEO
A Field Guide to Scaling Up Your Business (Techstars)
2020 || Hardcover || Matt Blumberg || Wiley
Being a startup CEO is a job like no other: it's difficult, risky, stressful and, in venture capitalist and long-time Return Path Board Member Fred Wilson's view, "lonely, heavy duty, and a thankless task." As a startup CEO, seeing things for the first time, you're likely to make mistakes, to fail, to get things wrong, and to feel like you don't have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO: A Field Guide to Scaling Up Your Business, Second Edition he...
Fundamentals of Corporate Finance / 11th ISE-edition
2022 || Paperback || Richard Brealey e.a. || McGraw-Hill
Brealey, Fundamentals of Corporate Finance, 11e, is an introduction to corporate finance focusing on how companies invest in real assets, how they raise the money to pay for the investments, and how those assets ultimately affect the firm's value. It also provides a broad overview of the financial landscape. The book offers a framework for systematically thinking about most of the important financial problems that both firms and individuals are likely to confront: financial management is impo...