This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

Focused on the needs of the new classroom researcher and those studying education on Masters-level courses, this is a thorough and thoughtful guide to the research process, covering qualitative, quantitative and mixed research methods.

With a new chapter on the literature review, this accessible step-by-step guide to using the five major approaches to research design is now in a thoroughly revised second edition. The prior edition's user-friendly features are augmented by a new companion website with worksheets keyed to each chapter. For each approach, the text presents a template for a research proposal and explains how to conceptualize and fill in every section.

Interdisciplinary research examples draw on current events a...

Yuval Noah Harari's bestselling phenomenon now in a beautifully packaged new special edition. Planet Earth is 4.5 billion years old.

The only up-to-date, accessibly written short guide to community development, this third edition offers an invaluable and authoritative introduction. Fully updated to reflect changes in policy, practice, economics and culture, it will equip readers with an understanding of the history and theory of community development, as well as practical guidance on how to do it. This is a key text for all students and practitioners working with communities.

It includes:* a broad overview of core themes, ...

Man denke sich den folgenden dichterischen Charakter. Ein Mann, edel und leidenschaftlich, aber auf irgendeine Weise gezeichnet und in seinem Gemüt eine dunkle Ausnahme unter den Regelrechten ... vornehm als Ansnahme, aber vornehm als Leidender, einsam, ausgeschlossen vom Glücke, von der Bummelei des Glücks und ganz und gar auf die Leistung gestellt.« Was Thomas Mann 1907 noch auf Shakespeares ›Othello‹ bezog, gestaltete er selbst vier Jahre später zu Gustav Aschenbach in dieser »No...

Dit boek over mechanica en constructieleer is naast leerboek op mts-niveau vooral ook een oriëntatie- en naslagwerk voor HBO- en universitaire studenten.

In de eerste negentien hoofdstukken worden de theoretische grondslagen gelegd, terwijl in de elf volgende hoofdstukken de praktische toepassingen aan bod komen.

De inhoudsopgave is als volgt.

I De belangrijkste historische constructievormen

1 Architraafbouw - 2 Boogbouw - 3 Verdere ontwikkelingen

II Statica en sterkteleer

4 Kracht, spanning...

In the newly revised Fourth Edition of Flawless Consulting: A Guide to Getting Your Expertise Used, prolific author and renowned consultant Peter Block delivers the latest version of his bestselling book. He offers an intuitive and insightful distillation of research and over fifty years of firsthand experience, walking you through the skills, tools, and behaviors you'll need to employ to find success in the wide world of consulting. The book is a deep and contemporary discussion of what you ...

We live in an age of unprecedented opportunity: with ambition, drive, and talent, you can rise to the top of your chosen profession regardless of where you started out. But with opportunity comes responsibility. Companies today aren't managing their knowledge workers careers.

Instead, you must be your own chief executive officer. That means it's up to you to carve out your place in the world and know when to change course. And it's up to you to keep yourself engaged and productive during a ca...