Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questions that arise in such areas as measurement, sampling, reliability, data analysis, and the use of digital technology in the content analysis process. The fourth edition maintains the concise, access...

We are frequently confronted with arguments. Arguments are attempts to persuade us - to influence our beliefs and actions - by giving us reasons to believe this or that. Critical Thinking: A Concise Guide will equip students with the concepts and techniques used in the identification, analysis and assessment of arguments whatever the subject matter or context.

Through precise and accessible discussion, this book provides the tools to become a successful critical thinker, one who can act and b...

Market-leading text Organization Development and Change provides students with an excellent grounding in the theoretical underpinnings of the subject as well as describing, in practical terms, how behavioural science can be used to develop organizational strategies, structures and processes. It will enrich students' understanding and study of organization development, change management and human resources management. This is the first time the textbook has been adapted for Europe, South Afric...

Hoewel zeevarenden regelmatig medisch worden gekeurd, komt het voor dat een bemanningslid onverwacht ziek wordt of dat er een ongeval aan boord plaatsvindt. Bij de behandeling hiervan zijn zeevarenden dan op zichzelf aangewezen: professionele medische hulp of voorzieningen zijn immers ver weg. ‘Medical Care’ en ‘Medical First Aid’ zijn dus niet voor niets belangrijke onderdelen van het STCW en, om te mogen handelen, is een certificaat verplicht voor alle zeevarenden.

‘Medische zorg ...

There is considerable national variation in the professionalization and status of the management accountant. Although researchers from different countries have contributed to our knowledge about tasks and roles, we have limited insights into the development, education, and socio-cultural influences in different countries and surprisingly little is known about the local and national contexts in which these roles are learned and performed. This book bridges this research gap using two complemen...

This book aims to bridge the gap between UX content that is authoritative but at the same time easily digestible. It contains a series of essays on UX research. Although the book could be read from cover to cover, our assumption is that user researchers will dip in and out of the book, somewhat like a bedside or coffee-break reader.

Make your farm better, smarter, and more productive

The Lean method is revolutionising farming globally with its proven approach for reducing waste, improving productivity and sustaining profits.In The Lean Dairy Farm, dairy farmer and Lean consultant Jana Hocken explains why this approach is essential to every dairy farm and how to apply these tools, practices and principles to your dairy operation.

The Lean Dairy Farm helps reduce the common problems and stressors faced by farmers every day...

Die ideale Ergänzung zum Kursbuch:

vertieft und erweitert Wortschatz, Redemittel und Grammatik

zeigt Strategien zum „Knacken“ von Fachtexten

trainiert intensiv die Fertigkeit Schreiben

bietet Lektionstests zur Überprüfung der Lerninhalte

Now in its third edition, Teaching and Researching Reading charts the field of reading (first and second language) systematically and coherently for the benefit of language teaching practitioners, students, and researchers. This volume provides background on how reading works and how reading differs for second language learners. The volume includes reading-curriculum principles, evidence-based teaching ideas, and a multi-step iterative process for conducting meaningful action research on read...

Organizational Development gives readers an understanding of organizational structures and presents a new and easy-to-understand framework which describes the three dimensions of organizational interventions.