Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...

Cutting through the jargon of EU politics, the third edition of this engaging and informative textbook examines the history, institutions, processes and politics of the European Union with unprecedented clarity. The EU is a fascinating political experiment in regional integration and it has changed our understanding of Europe, how Europeans relate to one another, the role Europe plays in global politics and has even shifted our understanding of politics itself. Helping to make sense of it all...

Plastics: Microstructure and Applications is a key text for senior students studying the science and engineering of plastics materials (or polymers) and will serve as a valuable introduction to the fundamentals of polymer properties for those new to the field. Starting from microstructure and physical properties, the book covers the mechanical, chemical, transport and electrical properties of plastics materials and also deals in detail with wider issues that today's engineers and materials sc...

Now revised and containing three new chapters, this book provides an accessible introduction to the fundamental problems in the theory of knowledge. Written primarily for students taking a first course in epistemology, it will be of interest to anyone wanting to know more about this important area of philosophy.

Das Floor Plan Manual ist die aktualisierte Neuauflage der vergriffenen Grundrissfibel Wohnbauten und dokumentiert 66 Wohnbauwettbewerbe von 2003 bis 2020. Nicht nur die typischen Grundrisse aller Siegerprojekte werden im Floor Plan Manual abgedeckt, sondern auch das breite Spektrum neuer Grundrisstypen, bei denen bewährte Raumorganisationen hinterfragt und weiterentwickelt oder unkonventionelle Konzepte ausgeheckt und überprüft wurden. Die ehemalige Grundrissfibel Wohnbauten stellt 600 Gr...

The most contemporary and relevant introduction to the field, Cultural Psychology Fourth Edition, is unmatched in both its presentation of current, global experimental research and its focus on helping students to think like cultural psychologists.

It includes a map of Kent in the early nineteenth century, and appendices on Dickens's original ending and his working notes, giving readers an illuminating glimpse into the mind of a great novelist at work.Charles Dickens is one of the best-loved novelists in the English language, whose 200th anniversary was celebrated in 2012. His most famous books, including Oliver Twist, Great Expectations, A Tale of Two Cities, David Copperfield and The Pickwick Papers, have been adapted for stage and sc...

Tourism Impacts, Planning and Management is a unique text, which links the three crucial areas of tourism: impacts, planning and management. Tourism impacts are multifaceted and are therefore difficult to plan for and manage. This title looks at all the key players involved – be they tourists, host communities or industry members – and considers a number of approaches and techniques for managing tourism impacts successfully.

Now in its Fourth Edition, this bestselling text has been fully ...

This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and succinctly. Research-led yet practice oriented, it examines the latest evidence-based thinking in the...

Like children themselves, development is dynamic. In the chronologically organized Child and Adolescent Development: Lives in Context, award-winning author Tara L. Kuther frames development research in real-life contexts, including gender, race and ethnicity, socioeconomic status, and more. Kuther presents highly relatable examples, vivid cross-cultural stories, and Lives in Context video case studies of real individuals, consistently prompting students to reflect on chapter content with What...