Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their greens. You have been using rhetoric yourself, all your life.

After all, you know what a rhetorical question is, don't you?In this updated edition of his classic guide, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Donald ...

Management accounting has been the basic toolbox in business administration for decades. Today it is an integral part of all curricula in business education and no student can afford not to be familiar with its basic concepts and instruments.

Waarom staan hunebedden, kerken, tempels, paleizen en kastelen op een bepaalde plaats? De kritisch en wetenschappelijk ingestelde auteur heeft het in een tien jaar durend onderzoek met de nodige reserve grondig onderzocht. Daarbij kwam hij tot verbijsterende ontdekkingen. Een groot geheim dat tot op heden wordt gekoesterd.

De auteur heeft met een ongeëvenaarde methode talloze tot nu toe niet meetbare plekken opgespoord en de coördinaten op enkele meters nauwkeurig vastgelegd. Met computerbe...

The study of human evolution is advancing rapidly. Newly discovered fossil evidence is adding ever more pieces to the puzzle of our past, whilst revolutionary technological advances in the study of ancient DNA are completely reshaping theories of early human populations and migrations. In this Very Short Introduction Bernard Wood traces the history of paleoanthropology from its beginnings in the eighteenth century to the very latest fossil finds.

In this new edition he discusses how Ancient D...

The definitive history of Western Music. The definitive survey, combining current scholarship with a vibrant narrative. Carefully informed by feedback from dozens of scholars, it remains the book that students and teachers trust to explain what’s important, where it fits and why it matters. Peter Burkholder weaves a compelling story of people, their choices and the western musical tradition that emerged.

From chant to hip-hop, he connects past to present to create a context for tomorrow’s...

A daily glass of wine prolongs life-yet alcohol can cause life-threatening cancer. Some say raising the minimum wage will decrease inequality while others say it increases unemployment. Scientists once confidently claimed that hormone replacement therapy reduced the risk of heart disease but now they equally confidently claim it raises that risk.

What should we make of this endless barrage of conflicting claims? Observation and Experiment is an introduction to causal inference by one of the f...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For one-semester business statistics courses.

A focus on using statistical methods to analyze and interpret results to make data-informed business decisionsStatistics is essential for all business majors, and Business Statistics: A First Course helps students see the role statistics will...

Universe by Robert M. Geller and Roger Freedman strikes the right balance between scientific rigor, student comprehension, and excitement. Available as the full 27-chapter text or split into Stars and Galaxies and The Solar System, Universe provides all the detail you need to prepare students for engaging with astronomical ideas and theories, while also inviting students to explore through stunning visuals and relatable narratives.

Global Health 101, Fourth Edition is a clear, concise, and user-friendly introduction to the most critical issues in global health. Drawing from his 40 years of experience working in international development and global health as well as teaching, the author illustrates key themes through an extensive set of case studies, examples, and the latest evidence. The fourth edition offers a significant amount of new and updated information, while maintaining the clarity, simplicity, and ease of use ...