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Studieboeken (264)
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Negotiating and Influencing Skills
The Art of Creating and Claiming Value
Paperback || Brad McRae || SAGE
Based on the theoretical approach to cooperative negotiating skills developed at the Harvard Project on Negotiation, this book presents a two-step process towards mastery of negotiating and influencing skills.
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Exploring Entrepreneurship / 2nd edition
2017 || Paperback || Richard Blundel e.a. || SAGE
A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture. Split into two parts, the book provides an even balance between theory and practice. Part 1 covers the practical activities involved in new entrepreneurial ventures, and Part 2 uses the latest research to explore entrepreneurship from different perspectives.
The second edition features ...
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Meyer, J: Commitment in the Workplace
Paperback || John P. Meyer || SAGE
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Transforming Qualitative Information
Thematic Analysis and Code Development
Paperback || Richard E. Boyatzis || SAGE
This book helps students and researchers understand thematic analysis as a process that is a part of many qualitative methods, and provides clear guidance about learning to develop techniques to apply to research.
dinsdag verzonden
Advertising in the Digital Age
Theories and Practices
2024 || Paperback || Sevil Yesiloglu e.a. || SAGE
Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.
In ...
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International Organizations in World Politics / 2nd edition
2024 || Paperback || Tamar L. Gutner || SAGE
This book analyzes the most influential international organizations, including the United Nations, World Bank, International Monetary Fund, the World Trade Organization, and the European Union, and the key role they play in global governance.
dinsdag verzonden
An Introduction to Child Development / 3rd edition
2016 || Paperback || Thomas Keenan e.a. || SAGE
An Introduction to Child Development, Third Edition provides undergraduate students in psychology and other disciplines with a comprehensive survey of the main areas of child development, from infancy through to adolescence, in a readily accessible format. It equips students with an appreciation of the critical issues, while providing balanced coverage of topics that represent both classic and cutting edge work in this vast and fascinating field. The new edition has been fully updated and fea...
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Statistical Literacy
A Beginner's Guide
2024 || Paperback || Rhys Christopher Jones || SAGE
In an increasingly data-centric world, we all need to know how to read and interpret statistics. But where do we begin?This book breaks statistical terms and concepts down in a clear, straightforward way. From understanding what data are telling you to exploring the value of good storytelling with numbers, it equips you with the information and skills you need to become statistically literate.
It also:Dispels misconceptions about the nature of statistics to help you avoid common traps. Helps ...
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Consumer Behavior and Culture
Consequences for Global Marketing and Advertising
2020 || Paperback || Marieke de Mooij || SAGE
Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include:An insight into the different roles of the internet and the growing influence of social mediaAn exploration of the various psychological and sociologic...
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Social Psychology / 2nd edition
Traditional and Critical Perspectives
2024 || Paperback || Paul Dickerson || SAGE
This thoroughly updated second edition of Social Psychology addresses pressing topics such as climate change activism, digital technology, pandemics and AI. With three new chapters on group behaviour, culture and social cognition, this edition engages in even more detail with both classic and contemporary approaches and draws on a wider range of critical perspectives. Through accessible, section-by-section critiques, a vibrant sense of relevance, debate and new possibilities are brought to th...