Familiarise yourself with the essential accounting and finance principles for business decision-making Accounting and Finance for Non-Specialists, 13th edition by Peter Atrill and Eddie McLaney is a highly accessible introduction to the principles and practice of accounting and finance, and is the gold standard textbook for anyone studying these subjects as part of a different course. You will explore the major financial statements, what they contain, and why they are useful in business, and ...

Global Marketing enters its third decade of success developing the next generation of global marketers. With this long-relied-upon resource, authors Mark Green and Warren Keegan offer a compelling, authoritative narrative on marketing in the era of globalization.

They take an environmental and strategic approach focused on the major dimensions of global business. Through integrated analytical tools, they will also help you successfully apply the 4Ps (product, price, place and promotion) to a ...

Elliott & Quinn's Contract Law, 13th edition, comprehensively covers the fundamental legal issues with clarity and lots of practical examples to support your understanding of contract law.

This textbook provides insight into the key cases, prompting you to practice and apply their principles to exam-style questions and develop your own views on the effectiveness of current laws.

With an array of useful study features and examples, this book has the tools you need to understand how the law ope...

Financial Accounting for Decision Makers, 11th edition will help you understand key principles and techniques and develop skills to make informed business decisions. Now with more exercises for self-study, the book is clear and easy to read and is updated with real world examples from business practice.

SummaryMock Objects is an approach to Test-Driven Development that changes theway programmers think about code. It encourages them to think about howobjects interact with each other, rather than just how they work in isolation - asthe founders of Object Oriented programming intended. Objects should bedefined in terms of what they do, not what they are. Using Mock Objects withTest-Driven Development guides developers towards code with clearly focusedobjects and an emphasis on behavior over dat...