Every decision is an economic decision.

Principles of Microeconomics 2e by Betsey Stevenson (University of Michigan), and Justin Wolfers (University of Michigan) emphasises that every decision is an economic decision. The authors’ focus on useful economics uses compelling explanations and real-life examples to help students develop and apply economic intuition to their everyday decisions. They provide a thoroughly fresh take on a wide range of foundational topics in an engaging presentation...

The Technology Management (TM) discipline has a history of more than 50 years. It is inherently interdisciplinary and multifunctional, and when managed correctly it can deliver a decisive competitive advantage. Technology Management focuses on the micro-level analysis of TM as a dynamic capability.

The signature storytelling approach helps students taking the one semester Principles of Economics course understand how economic concepts play out in our world.

Paul Krugman and Robin Wells’ signature story style helps one-semester students taking the Principles of Economics course, understand how economic concepts play out in our world. The fifth edition of Essentials of Economics, revised and enhanced throughout, now offers holistic digital learning tools as part of Achieve, a complete, ...

The multi-million copy number one Bestseller. A dazzlingly urban satire on modern relationships? An ironic, tragic insight into the demise of the nuclear family?Or the confused ramblings of a pissed thirty-something? As Bridget documents her struggles through the social minefield of her thirties and tries to weigh up the eternal question (Daniel Cleaver or Mark Darcy?), she turns for support to four indispensable friends: Shazzer, Jude, Tom and a bottle of chardonnay. Welcome to Bridget's fir...

With over two decades of classroom experience, Michael Passer knows how to guide students through the ins and outs of research methods. In this remarkable text, Passer's experience leads to chapters filled with clear explanations, resonant examples, and contemporary research from across the breadth of modern psychology, all while anticipating common questions and misunderstandings. The new edition has been fully updated to reflect the latest APA style guidelines, as well as the updated APA Co...

With an introduction by Xiaolu GuoA classic memoir set during the Chinese revolution of the 1940s and inspired by folklore, providing a unique insight into the life of an immigrant in America. When we Chinese girls listened to the adults talking-story, we learned that we failed if we grew up to be but wives or slaves. We could be heroines, swordswomen.

Throughout her childhood, Maxine Hong Kingston listened to her mother's mesmerizing tales of a China where girls are worthless, tradition is e...

In a world still suffering from the COVID-19 pandemic, immunology, infectious disease testing, and vaccine development have never been more relevant to the public discourse. This COVID-19 and Digital Update of Kuby Immunology adds COVID-19-relevant content through the text and support in Achieve, Macmillan’s next-generation online learning system.

Achieve offers powerful multimedia assets, active learning activities, and assessment tools to support immunology students and instructors.

From the New York Times number one bestselling author of The Nightingale and The Four Winds, comes Kristin Hannah's haunting, heartbreakingly beautiful novel that illuminates the intricate mother-daughter bond and explores the enduring links between past and present. Meredith and Nina Whitson are as different as sisters can be. One stayed at home to raise her children and manage the family apple orchard; the other followed a dream and travelled the world to become a famous photo journalist.

B...

A foundational introduction to the field with the latest in geographic technologies.

Introduction to Geospatial Technologies demonstrates the wide range of geographic technologies available to and used by geographers today. Each chapter contains an introduction to the key concepts and a lab activity, so that in addition to gaining a basic foundation of knowledge, students also obtain hands-on experience with the relevant software.

This is a fast-paced adventure for readers of all ages by bestselling author Brandon Sanderson, master of fantasy fiction. Here, in a school for the magically gifted, your talent could cost you your life...Joel is fascinated by the magic of Rithmatics, but few have the gift and he is not one of them. Undaunted, he persuades Professor Fitch to teach him magical theory. Joel can't infuse his protective lines and circles with power, or bring his chalk-drawn creatures to life, but he's quick to m...