Mark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas stick. Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished e...

50 Steps to Improving Your Academic Writing 50 Steps to Improving Your Academic Writing addresses the challenges facing every student beginning a program of academic study. This comprehensive guide gives you everything you need to write well-constructed academic essays. It is packed full of information that is critical to attaining better marks, including: * how to apply critical thinking skills * how to strengthen your arguments * how to include paper referencing * how to avoid plagiarism 50...

This book presents a comprehensive and up-to-date account of the theory (physical principles), design, and practical implementations of various sensors for scientific, industrial, and consumer applications. This latest edition focuses on the sensing technologies driven by the expanding use of sensors in mobile devices. These new miniature sensors will be described, with an emphasis on smart sensors which have embedded processing systems.

The chapter on chemical sensors has also been expanded ...

Es el libro perfecto para ampliar y profundizar en el vocabulario, que abarca desde el nivel A al B1 Se trata de una nueva edición actualizada y ampliada.Más de 3.000 palabras con variantes mexicanas y argentinas.Además, ahora, con comprensión oral y prácticas de conversación.Se han añadido dos temas totalmente nuevos: El medio ambiente y la Tecnología de la Información y Comunicación. Las actividades presentan mucho más léxico y los textos auténticos han sido actualizados.En cad...

How can you become a successful teacher? The Teachers' Handbook is an accessible reference work, based on the general knowledge that every beginning teacher should possess. It offers a host of practical tools and is an inspiration for current thesis topics. This publication provides a comprehensive bridge between theory and everyday classroom practice.

The Teachers' Handbook answers key questions for the student teacher, varying from 'How can I teach my students?' to 'How can I grow as a teac...

This brief history of America will span the earliest migrations to the present, reflecting Paul S. Boyer's interests in social, intellectual, and cultural history, including popular culture and religion. It will reflect his personal view of American history, in which a sense of paradox and irony loom large.

While noting positive achievements-political, economic, social, and cultural-he will also discuss the United States's failures to live up to its oft-statedideals; although America has figu...

Just about everyone seems to have views about language. Language attitudes and language ideologies permeate our daily lives. Our competence, intelligence, friendliness, trustworthiness, social status, group memberships, and so on, are often judged from the way we communicate.

Even the speed at which we speak can evoke reactions. And we often try to anticipate such judgements as we communicate. In this lively introduction, Peter Garrett draws upon research carried out over recent decades in or...

Fundamentals of Differential Equations presents the basic theory of differential equations and offers a variety of modern applications in science and engineering. Available in two versions, these flexible texts offer the instructor many choices in syllabus design, course emphasis (theory, methodology, applications, and numerical methods), and in using commercially available computer software. Fundamentals of Differential Equations, Eighth Edition is suitable for a one-semester sophomore- or j...

The third edition of Sign Language Interpreting has been revised to introduce sign language interpreters around the world to essential professional knowledge and contemporary best practice in the field. nThe authors are leading sign language interpreter educators, practitioners and researchers, and the book reflects their expertise by integrating a deep knowledge of practical skills and models for sign language interpreting across a range of contexts and locations. nKey features of the book i...

Provides students with an introduction to the study of the effects of media on human emotion and behavior. Suited for media/mass communication psychology and media effects courses offered in both communication studies and psychology departments. New edition reflects the most current research and includes more coverage of the effects of technology and social media on our twenty-first century lives.

In-text pedagogy such as chapter questions is complimented by instructor and student online reso...