Principles of Yacht Design has established itself as the standard book on the subject for practising designers, naval architecture students, discerning boat owners as well as the boatbuilding industry as a whole. The fifth edition is completely revised and expanded. It examines every aspect of the process of yacht and powerboat design.

The new edition includes new findings from recent research in aero and hydrodynamics, as well as covering the most recent changes to building standards. The au...

The leading introduction to computer algorithms in use today, including fifty algorithms every programmer should know Princeton Computer Science professors, Robert Sedgewick and Kevin Wayne, survey the most important computer algorithms in use and of interest to anyone working in science, mathematics, and engineering, and those who use computation in the liberal arts. They provide a full treatment of data structures and algorithms for key areas that enable you to confidently implement, debug,...

Starting from the fundamentals of brakes and braking, Braking of Road Vehicles covers car and commercial vehicle applications and developments from both a theoretical and practical standpoint. Drawing on insights from leading experts from across the automotive industry, experienced industry course leader Andrew Day has developed a new handbook for automotive engineers needing an introduction to or refresh on this complex and critical topic. With coverage broad enough to appeal to general vehi...

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insigh...

Uber. Airbnb. Amazon.

Apple. PayPal. All of these companies disrupted their markets when they launched.

Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models.

Whether platforms are connecting sellers and ...

Written by seven leading authors, the text covers the growing subject of cognitive neuroscience and makes clear the many challenges that remain to be solved. Now, in this second edition, the text has been streamlined to 15 chapters for ease of reference. The condensation makes the topics covered easier to assimilate, and better suited to presentation in a single-semester course.

Each chapter has been updated to address the latest developments in the field, including expanded coverage of genet...

The Simple Marketing Strategy to Attract Buyers in the Digital Era Today's consumers live in a digital world, with access to all the information they need to make a purchasing decision at their fingertips. To influence the behavior of your buyers, you need to be an authority who can address every question, concern, or fear they may have. You do this by setting aside the "old school" marketing and sales playbooks of yesteryear and embracing the role of a teacher, creating content that provides...

Explores chemical properties and uncovers relationships between elements in a less mathematical way.

This bestselling text gives students a less rigorous, less mathematical way of learning inorganic chemistry, using the periodic table as a context for exploring chemical properties and uncovering relationships between elements in different groups. The authors help students understand the relevance of the subject to their lives by covering both the historical development and fascinating contemp...

Down at the Front, on a cold winter's night in 1914, amidst the worst war the world had ever seen, an inexplicable silence spread from man to man. Belief was in the air. Then the soldiers ceased fire and the magic of Christmas took hold .

. . Carol Ann Duffy's brilliant poem celebrates the miraculous truce between the trenches, when enemy shook hands with enemy, shared songs, swapped gifts, even played football, and peace found a place in No Man's Land.

With gorgeous colour illustrations by D...

Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee.

The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain con...