Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.

In ...

This book analyzes the most influential international organizations, including the United Nations, World Bank, International Monetary Fund, the World Trade Organization, and the European Union, and the key role they play in global governance.

This fully revised 2024 tenth edition of the leading textbook on the European Parliament systematically and clearly covers every aspect of how the Parliament is elected, its internal structures and procedures, its powers and how it relates to the other EU institutions. It is an essential guide for all those working in or with the Parliament, those hoping to work at the Parliament, students of the EU institutions, and political practitioners.

“a quintessential guide to the world’s only ele...

In this fully updated sixth edition of this much-loved textbook, students will be introduced to different ways of looking at education, supported by links to classic and contemporary research. Built around the essential themes of psychology, history, policy and sociology, this new edition explores a range of contemporary topics found on Education studies courses, including:UK education policy since 2020, including policy responses to the COVID-19 pandemicDecolonising the curriculum and social...

In an increasingly data-centric world, we all need to know how to read and interpret statistics. But where do we begin?This book breaks statistical terms and concepts down in a clear, straightforward way. From understanding what data are telling you to exploring the value of good storytelling with numbers, it equips you with the information and skills you need to become statistically literate.

It also:Dispels misconceptions about the nature of statistics to help you avoid common traps. Helps ...

Effective lesson planning is a crucial skill for all primary school teachers and is key to fostering engaging and focused learning. So how can new teachers ensure that their plans are motivating and impactful so that their students can make good progress? This book serves as a comprehensive roadmap for planning dynamic and effective English lessons and clearly explains key principles and concepts that underpin effective teaching in all aspects of the primary English curriculum. Covering a wid...

This thoroughly updated second edition of Social Psychology addresses pressing topics such as climate change activism, digital technology, pandemics and AI. With three new chapters on group behaviour, culture and social cognition, this edition engages in even more detail with both classic and contemporary approaches and draws on a wider range of critical perspectives. Through accessible, section-by-section critiques, a vibrant sense of relevance, debate and new possibilities are brought to th...

As a nutritionist specialising in hormonal health, Marina Wright has worked with hundreds of women experiencing the same cluster of symptoms: weight gain, brain fog, anxiety, insomnia, fatigue, aches and pains. The underlying culprit: chronic stress. Your body's natural stress response triggers the hormone cortisol, to enable you to respond quickly to challenges.

But in modern life, our stress response can be firing too often, or simply not know how to switch off. Here's where The Cortisol Re...