The most accessible Krugman/Wells text, now in Achieve.

When it comes to explaining fundamental economic principles by drawing on current economic issues and events, no one is more effective than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin Wells. In this modular text, Krugman and Wells’ signature storytelling style helps readers understand economic concepts in the real world. Instead of long, traditional chapters of traditional length, this version presents...

Revell creates light bulb moments for introductory chemistry students and provides unrivaled support for instructors.

Available for the first time with Macmillan's new online learning tool, Achieve, Introductory Chemistry is the result of a unique author vision to develop a robust combination of text and digital resources that motivate and build student confidence while providing a foundation for their success. Kevin Revell knows and understands students today. Perfectly suited to the new Ach...

The bestselling essential guide for mathematics teachers and those training to teach, Yes, but why? answers all your questions, and sheds light on the hidden connections between everything in mathematics at school. The new edition includes a new 'Test Yourself' feature, additional coverage on fractions and much more!

The perfect guide to help you embed metacognitive approaches to your teaching in the primary classroom.

Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.

Mapped to the 2018 NMC Standards, this book provides practical guidance, strategies and advice to ease the transition to becoming a registered nurse and ensure students are practice-ready on registration.

Understanding Digital Societies provides a framework for understanding our changing, technologically shaped society and how sociology can help us make sense of it.

With this updated second edition, you'll learn how many of the most fundamental data science tools and algorithms work by implementing them from scratch.

This book provides teaching plans for key numeracy topics, aimed at those working with students aged 9-16 in order build the self-esteem of students who need extra help and give them a basic foundation in number.

The bestselling guide to both the theory and practice journalism. An essential resource for all students of journalism.