A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need. This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry.

Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-bo...

Develop a clear understanding of the concepts and best practices in public relations

Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications, this book offers a critical analysis with updated case studies, exercises and discussion questions that provide students with a holistic subject understanding. It also engages students with the thought processes behind some of th...

Get a true understanding of the essential concepts in Biology with trusted content that sets the standards for excellence, accuracy, and innovation. Biology: A Global Approach, Global Edition, 12th Edition is the latest version of the ultimate text in the field coming from a leading team of authors, advancing Neil Campbell's vision of delivering an accurate and pedagogically innovative experience. This latest version reflects the most recent developments in the field, with hallmark and new fe...

"Materials Science and Engineering: An Introduction" promotes student understanding of the three primary types of materials (metals, ceramics, and polymers) and composites, as well as the relationships that exist between the structural elements of materials and their properties. The 10th edition provides new or updated coverage on a number of topics, including: the Materials Paradigm and Materials Selection Charts, 3D printing and additive manufacturing, biomaterials, recycling issues and the...

The #1 Process Safety Guide, Now Extensively Updated for Current Industrial Processes, Systems, and Practices Process safety has seen a dramatic consolidation of concepts in the past few years. Chemical Process Safety, Fourth Edition, provides students and working engineers with the understanding necessary to apply these new concepts to safely design and operate any process. Long the definitive guide in the field, this edition fully reflects major recent advances in process safety technology ...

Migration is a central dynamic in globalization that is recasting contemporary states and societies in distinctive, powerful ways. Now with more balanced coverage of Western and non-Western regions, this leading text has been revised and updated with the latest theories, policy information, and interdisciplinary research. The book explores the causes, dynamics, and consequences of international population movements, as well as the experiences of migrants themselves. Chapters examine migration...

Focus on the fundamentals and help students see connections between problem types

Richard Wolfson’s Essential University Physics is a concise and progressive calculus-based physics textbook that offers clear writing, great problems, and relevant real-life applications in an affordable and streamlined text. The book teaches sound problem-solving strategies and emphasizes conceptual understanding, using features such as annotated figures and step-by-step problem-solving strategies. Realizing ...

Publisher's note: This edition from 2020 is outdated and does not make use of the most recent Unity and C# features. A new sixth edition, updated for Unity 2021 and including new advanced C# topics, such as reading, writing, and serializing data, has now been published. Key FeaturesUnderstand C# programming basics, terminology, and coding best practicesPut your knowledge of C# concepts into practice by building a fun and playable gameCome away with a clear direction for taking your C# program...

The foremost text in this complex and fast-changing field, Medical Microbiology, 9th Edition, provides concise, up-to-date, and understandable explanations of key concepts in medical microbiology, immunology, and the microbes that cause human disease. Clear, engaging coverage of basic principles, immunology, laboratory diagnosis, bacteriology, virology, mycology, and parasitology help you master the essentials of microbiology?effectively preparing you for your coursework, exams, and beyond. A...