'This is a story of friendship with the cleverest of plot twists, and descriptions so vivid you can feel the heat of Stanley's desert prison burning off the page. A total must-read' The Times 'Totally absorbing and beautifully written' The Bookseller

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategi...

SHORTLISTED FOR THE MAN BOOKER PRIZE 2013 SHORTLISTED FOR THE BAILEYS WOMEN'S PRIZE FOR FICTION 2014SHORTLISTED FOR THE NATIONAL BOOK AWARD 2013From Subhash's earliest memories, at every point, his brother was there. In the suburban streets of Calcutta where they wandered before dusk and in the hyacinth-strewn ponds where they played for hours on end, Udayan was always in his older brother's sight. So close in age, they were inseparable in childhood and yet, as the years pass - as U.S tanks r...

This is the new edition of Linguistics: An Introduction. It is a bestselling introductory textbook for all students of linguistics and language studies.

This reworked edition features:

-new chapters on sign languages, writing, and text and discourse

-coverage of writing in electronic media

-revised and updated chapters on languages of the world and psycholinguistics

Firmly based around taught courses and catering to student needs, it addresses all the topics that a student will need in thei...

A broad-ranging and pluralistic textbook which highlights the rich variety of approaches to studying politics. Written by an international team of experts, this fully revised fourth edition offers cutting-edge coverage from fundamental to contemporary issues. Integrating guides to further reading and clear examples of how research methods can be applied, it enables readers to feel confident about taking their study of politics forward.

An ideal foundation for study and research in political s...

Drawings and sequential images are an integral part of human expression dating back at least as far as cave paintings, and in contemporary society appear most prominently in comics. Despite this fundamental part of human identity, little work has explored the comprehension and cognitive underpinnings of visual narratives-until now.

This work presents a provocative theory: that drawings and sequential images are structured the same as language. Building on contemporary theories from linguisti...

Bestselling study skills author Stella Cottrell brings her tried and tested approach to help you succeed with your dissertations and project reports. With plenty of hands-on activities, checklists and planners, this guide covers everything you need to know, from choosing a topic and developing a proposal, to conducting and writing up your research.

Written primarily for serving and trainee deck officers, those studying for certificates of competency in merchant shipping and fishermen, Reeds Maritime Meteorology analyses the elements and forces which contribute to maritime meteorology and the principles which govern them. Updated to include the latest developments in the use of satellite technology in forecasting, Navtext and the ramifications of GMDSS, the book examines: * cloud formation and development * precipitation and thunderstorm...

This is the most comprehensive history of the Netherlands available in the English language. It surveys Dutch history from the 16th century, when the nation took shape as a geographical, administrative and political entity, right through to the Netherlands of today. Examining domestic politics and wider international contexts, as well as economic and cultural history, Friso Wielenga provides a varied and in-depth investigation that will lead to a rich understanding of the country's past.

The ...

Offering a comprehensive introduction to the comparison of governments and political systems, this new edition helps students to understand not just the institutions and political cultures of their own countries but also those of a wide range of democracies and authoritarian regimes from around the world. This new edition offers:-A revised structure to aid navigation and understanding-New learning features, 'Using Theory' and 'Exploring Problems', designed to help students think comparatively...