Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf. With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writ...

After half a century of neoliberalism, a new radical, practice-based ideology is making its way from the margins: commonism, with an o in the middle. It is based on the values of sharing, common (intellectual) ownership and new social cooperations. Commoners assert that social relationships can replace money (contract) relationships. They advocate solidarity and they trust in peer-to-peer relationships to develop new ways of production.

Commonism maps those new ideological thoughts. How do t...

Under neoliberalism the cult of individualism reigns supreme, forced upon us through culture, media and politics, it fatally limits our capacity to escape the current crisis of democratic politics. In Common Ground, Jeremy Gilbert asks us to reimagine the philosophical relationship between individuality, collectivity, affect and agency, proposing a radically non-individualist mode of imagining social life. The book considers how opponents of neoliberal hegemony, and of the individualist tradi...

An indispensable guide enabling business and management students to develop their professional competences in real organizational settings, this new and fully updated edition of Problem Solving in Organizations equips the reader with the necessary toolkit to apply the theory to practical business problems. By encouraging the reader to use the theory and showing them how to do so in a fuzzy, ambiguous and politically charged, real-life organizational context, this book offers a concise introdu...

In addition to its thorough coverage of DSP design and programming techniques, Smith also covers the operation and usage of DSP chips. He uses Analog Devices' popular DSP chip family as design examples.

For courses in Optics A Contemporary Approach to Optics with Practical Applications and New Focused PedagogyHecht Optics balances theory and instrumentation and provides students with the necessary classical background through a lively and clear narrative. Optics, Fifth Edition is distinguished by three core imperatives: up-to-date content in line with the ever-evolving technological advances in the Optics field; a modern approach to discourse including studies on photons, phasors, and theory...

An accessible synthesis of ethical issues raised by artificial intelligence that moves beyond hype and nightmare scenarios to address concrete questions. Artificial intelligence powers Google's search engine, enables Facebook to target advertising, and allows Alexa and Siri to do their jobs. AI is also behind self-driving cars, predictive policing, and autonomous weapons that can kill without human intervention. These and other AI applications raise complex ethical issues that are the subject...

Innovation and Collaboration in the Digital Era provides a holistic approach to collaborative innovation, innovation management and innovation leadership. It is full of practical advice and includes 34 interviews with high-level politicians, innovation industry leaders, academics and entrepreneurs discussing the reality of innovation and how to create change for a positive impact. Many quotes are included from researchers and practitioners in the innovation field who have participated as gues...

- Complete en toegankelijke kennismaking met het vak administratieve organisatie;

- Praktijkgericht en voorzien van veel praktische voorbeelden, tussenvragen en casussen;

- volop aandacht voor managementinformatie en het gebruik van ERP-systemen.

De kern van de administratieve organisatie is een basisboek voor het vak Administratieve Organisatie en sluit aan op het competentiegerichte onderwijs. Het boek geeft inzicht in de werking van de administratieve organisatie als onderdeel van bedrijfs...