The book provides an introduction to the concept of territory, the ways in which ideologies and social practices are manifested in space, the deployment of territorial strategies and the geographical outcomes of these.

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into ...

Improve your radiographic interpretation skills, regardless of your level of experience with Textbook of Veterinary Diagnostic Radiology, 8th Edition, your one-stop resource for understanding the principles of radiographic technique and interpretation for dogs, cats, and horses. Within this bestselling text, high-quality radiographic images accompany clear coverage of diagnostic radiology, ultrasound, MRI, and CT. User-friendly direction helps you develop essential skills in patient positioni...

Modern Mandarin Chinese Grammar: A Practical Guide, third edition, is an innovative reference guide to Mandarin Chinese, combining traditional and function-based grammar in a single volume. The Grammar is divided into two parts. Part A covers traditional grammar points such as phrase order, and the structure of noun phrases and verb phrases.

Part B is carefully organized around language functions and situations such as:Asking questionsCommunication strategiesMaking comparisonsGiving orders an...

Imagining Urban Complexity introduces passionate and critical perspectives on the link between the humanities and urban studies. It emphasizes tropes, media, and genres as cultural techniques that shape complexity in urban environments by distributing affordances, modes of sensing, and modes of sense-making. Focusing on urban political and cultural dynamics in 24 global cities, the book shows that urban environments are thematized in literature and art, but are also entities that are shaped, ...

Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.

Fundamentals of Risk Management provides a comprehensive introduction to enterprise risk for students and risk professionals, with tools and tips, expert insights and coverage of key developments in an ever-evolving field. Effective enterprise risk management allows organizations to maximize opportunities and minimize uncertainty. Aligned with ISO 31000, the COSO ERM Framework and the UK's Orange Book, this guide covers the key principles of risk management and how to deal with the different ...

The Growth Paradox describes the phenomenon of growing pains. When a business grows rapidly, it tends to slow itself down. How can this be prevented? Is there anything that can be done about it? Absolutely, and this book helps you with that! In eleven chapters, it explains in clear language what the most common growing pains are and how to address them. Assumptions are debunked, myths are busted, problems are explained, and solutions are provided. Every company has the potential to become a g...

Develop the analytical skills that are in high demand in businesses today with Camm/Cochran/Fry/Ohlmann's best-selling BUSINESS ANALYTICS, CENGAGE INTERNATIONAL EDITION 5E. You master the full range of analytics as you strengthen descriptive, predictive and prescriptive analytic skills. Real examples and memorable visuals clearly illustrate data and results.

Step-by-step instructions guide you through using Excel, Tableau, R or the Python-based Orange data mining software to perform advanced ...