The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion’s r...

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

New Contemporary Chinese, a complete textbook series, is tailored for adult learners of the Chinese language. The series includes four volumes, with each volume consisting of a Textbook, an Exercise Book and the corresponding Teacher's Book, Supplementary Reading Materials, Testing Materials, Character Writing Workbook, and multimedia teaching resources. Volume 1 and Volume 2 each contains a Character Book. New Contemporary Chinese aims to develop the learners' comprehensive abilities of list...

Handbook Organisation and Management, A Practical Approach is de Engelstalige editie van Handboek Organisatie en Management, een praktische benadering.

• Praktijkgerichte inleiding op het vakgebied;

• behandelt actuele thema’s zoals digitale business transformatie en maatschappelijk verantwoord ondernemen;

• met uitgebreide online ondersteuning, talrijke opdrachten en actuele cases.

In deze interactieve inleiding op het vakgebied wordt de theorie van management en organisatie door J...

Aspects of the United Kingdom offers students of English and EFL teachers essential information about the United Kingdom of Great Britain and Northern Ireland. Readers will learn about the history and cultures of the nations of the British Isles and see how they have helped shaped the country today. There is also a focus on contemporary Britain, offering the student an understanding of hot-topic issues in the UK.

Topics covered are:

- Cultures and Identities of the nations of the United Kingdom

- Peoples of the ...

De bundel Jurisprudentie Aansprakelijkheidsrecht, Contractenrecht en Goederenrecht 2023/2024 is samengesteld voor rechtenstudenten in het tweede jaar van de Bachelors Rechtsgeleerdheid en Fiscaal recht van de UvA.

In deze bundel zijn de arresten opgenomen die tot de tentamenstof behoren van de vakken Aansprakelijkheidsrecht, Contractenrecht & Goederenrecht.

This course allows you to maximize students' performance with the Complete approach to language development and exam training. It creates a stimulating learning environment with eye-catching images, easy-to-navigate units, and fun topics. Students are able to build confidence through our unique understanding of the exam and insights from previous candidate performance, and the Complete exam journey for successful and stress-free outcomes. Access the Cambridge One Digital Pack, optimized for a...

Deze Custom titel is een speciale uitgave voor een specifieke groep studenten van de Haagse Hogeschool. Deze is in opdracht van de docent samengesteld met daarin alleen die content die voor een bepaald onderwerp benodigd is. Voor exactere informatie over de inhoud van deze custom titel kan de uitgever worden geraadpleegd.

Deze custom is een speciale uitgave voor een specifieke groep studenten van de Hogeschool Rotterdam. De custom is in opdracht van de docent samengesteld met daarin alleen die content die voor een bepaald onderwerp benodigd is.

Completely updated and rewritten, with 150 new figures Genomes from a wide variety of organisms included, from viruses to humans Techniques fully integrated into the text, including those investigating the genome, transcriptome, and proteome Coverage of expression, regulation, and evolution is on a genomic scale Short answer questions and in-depth problems at the end of each chapter Same structure as Genomes 3 but streamlined