Big Data, Big Dupe" is a little book about a big bunch of nonsense. The story of David and Goliath inspires us to hope that something little, when armed with truth, can topple something big that is a lie. This is the author's hope.

While others have written about the dangers of Big Data, Stephen Few reveals the deceit that belies its illusory nature. If "data is the new oil," Big Data is the new snake oil. It isn't real.

It's a marketing campaign that has distracted us for years from the real...

The renowned Oxford Chemistry Primers series, which provides focused introductions to a range of important topics in chemistry, has been refreshed and updated to suit the needs of today's students, lecturers, and postgraduate researchers. The rigorous, yet accessible, treatment of each subject area is ideal for those wanting a primer in a given topic to prepare them for more advanced study or research. Moreover, cutting-edge examples and applications throughout the texts show the relevance of...

Improve your understanding of phrasal verbs in English. Explanations and practice of approximately 1,000 phrasal verbs, written for advanced-level (C1 to C2) learners of English. Perfect for both self-study and classroom activities.

Learn phrasal verbs in context, with lots of different topics, including 'Lectures and seminars', 'Agreeing' and 'Social life'. Be confident about what you are learning, thanks to Cambridge research into how English is really spoken and written, and get better at ...

First published just over 50 years ago and now in its Eighth Edition, Bill Hayt and John Buck's Engineering Electromagnetics is a classic text that has been updated for electromagnetics education today. This widely-respected book stresses fundamental concepts and problem solving, and discusses the material in an understandable and readable way. Numerous illustrations and analogies are provided to aid the reader in grasping the difficult concepts.

In addition, independent learning is facilitat...

Taking cues from popular number sense and reasoning routines, this book gives you the rundown on how to engage in five different daily 5-10 minute routines, all of which include content-specific examples, extensions, and variations of each for algebra, functions, geometry, and data analysis.

This book offers clear guidance on how to implement an inclusive approach to the use of technology across a broad range of needs and curriculum themes, linking practical examples with discussion of pedagogical considerations.

Integrated Chinese is an acclaimed Mandarin Chinese language course that delivers a cohesive system of print and digital resources for highly effective teaching and learning. First published in 1997 and now in its 4th Edition, it has become the leading Chinese language textbook series in the United States and beyond. The Workbook of this time-tested series has been fully revised to align with the needs of today’s learners: The core language skills of listening, speaking, reading, and writin...

A completely revised edition, offering new design recipes for interactive programs and support for images as plain values, testing, event-driven programming, and even distributed programming. This introduction to programming places computer science at the core of a liberal arts education. Unlike other introductory books, it focuses on the program design process, presenting program design guidelines that show the reader how to analyze a problem statement, how to formulate concise goals, how to...

When Kate L. Turabian first put her famous guidelines to paper, she could hardly have imagined the world in which today's students would be conducting research. Yet while the ways in which we research and compose papers may have changed, the fundamentals remain the same: writers need to have a strong research question, construct an evidence-based argument, cite their sources, and structure their work in a logical way.

A Manual for Writers of Research Papers, Theses, and Dissertations--also kn...

Do you want a compact college success book with robust technology coverage? This brief title focuses on the most crucial skills and the most important choices students make in order to succeed in college and beyond.This is an ideal text for students taking first-year experience courses and freshman seminar courses.