In this classic beginner's guide to English literature, Mario Klarer offers a concise and accessible discussion of central issues in the study of literary texts, looking at:definitions of key terms such as literature and textthe genres of fiction, poetry, drama, and filmperiods and classifications of literaturetheoretical approaches to text the use of secondary resourcesguidelines for writing research essays. The new and expanded edition is fully updated to include:a wider range of textual ex...

Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is al...

Especially prepared for the international audience, the English language edition of this highly successful handbook describes Professional Applied Kinesiology muscle testing procedures. A departure from the classic understanding of muscle testing for weakness and rehabilitation, these procedures can be used for detecting more subtle, functional abnormalities. Included within the chapters are stretch tests and post-isometric relaxation procedures for the hypertonic, shortened muscle.

Muscle an...

This is the first English translation of this controversial essay that challenged fundamental ideas about political power. Egypt, 1925: the Muslim world is in turmoil over Mustapha Kamal Ataturk's proposal to abolish the caliphate in Turkey. The debate over Islam and politics re-ignites as traditional political systems dissolve under pressure from European powers and most Muslim countries lose their sovereignty.

Into this debate enters Ali Abdel Razek, a religious cleric trained at Al-Azhar U...

For all courses in quality management, quality engineering, quality technology, and continuous process improvement, in universities, colleges, community colleges, and corporate environments. This practical, student-focused text shows how to focus all of an organization's resources on continuous and simultaneous improvement of quality and productivity - thereby continually improving both performance and competitiveness. It coherently addresses all elements of quality management, including Lean...

Societal Organization and Globalization in Cultural Anthropology Cultural Anthropology: A Global Perspective provides students with an introduction to cultural anthropology through a traditional holistic and integrative approach. Organized by societal type, this book's primary emphasis is on applied anthropology, with a strong coverage of globalization. Additionally, it emphasizes three unifying themes: 1) the diversity of human societies and cultural patterns the world over, 2) the similarit...

This engaging text presents the fundamental mathematics and modelling techniques for computing systems in a novel and light-hearted way, which can be easily followed by students at the very beginning of their university education. Key concepts are taught through a large collection of challenging yet fun mathematical games and logical puzzles that require no prior knowledge about computers. The text begins with intuition and examples as a basis from which precise concepts are then developed; d...

An introduction to the mathematical concepts and techniques needed for the construction and analysis of models in molecular systems biology. Systems techniques are integral to current research in molecular cell biology, and system-level investigations are often accompanied by mathematical models. These models serve as working hypotheses: they help us to understand and predict the behavior of complex systems. This book offers an introduction to mathematical concepts and techniques needed for t...

Physical Chemistry: Quanta, Matter, and Change 2nd edition takes an exciting and innovative molecular approach to the teaching of physical chemistry. The text focuses on our understanding of the properties of matter at the molecular level, and how these can be linked to the macroscopic world via statistical mechanics and thermodynamics. For the second edition the structure of the text has been radically re-organised.

Instead of being in chapters, material is broken down into 97 short 'topics'...

First published in 1945, Maurice Merleau-Ponty monumental Phenomenology de la perception signalled the arrival of a major new philosophical and intellectual voice in post-war Europe. Breaking with the prevailing picture of existentialism and phenomenology at the time, it has become one of the landmark works of twentieth-century thought. This new translation, the first for over fifty years, makes this classic work of philosophy available to a new generation of readers.

Phenomenology of Percept...