Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

Tells the tale of Ebenezer Scrooge, who is haunted by three spirits and learns the true meaning of Christmas has had.

The complete guide to doing a literature search and review also contains a wealth of features to calm students overwhelmed at the prospect of doing their dissertation or thesis

With his usual engaging and inimitable style, Mats Alvesson takes the reader on a riveting journey through the diverse ways in which culture itself can be understood and how these powerfully inform organizational life.' - Blake E. Ashforth, Arizona State University 'Understanding Organizational Culture comunicates complex ideas in a manner that will illuminate for those who are less familiar with the concepts discussed, as well as providing a depth and critique of interest to those familiar w...

What simple innovation brought billions in new investments to Fidelity? What basic misunderstanding was preventing Office Depot from achieving its growth potential? What surprising insights helped the Mayo Clinic better serve both doctors and patients?

This text brings together in one volume the range of methods available for undertaking qualitative data collection and analysis in organizations.

The Pearson Longman Vocational English series is designed to meet the English language needs of learners in a range of vocational specialisations. Designed for both pre-work and in-work learners these titles combine a strong grammar syllabus with the essential vocabulary that these students will need in their working lives.

English for Academic Study: Writing This fully updated 2012 edition of English for Academic Study: Writing will help you develop the academic writing skills you need to deal effectively with the written element of your academic study, as well as to develop other important skills such as reading research and critical thinking. The units are organized as follows: * Introduction to academic writing * Sustainable energy * The business of science * Telemedicine * Food security * Human resource man...

Trainingsacteren, een vak om van te leren, is het eerste boek over het boeiende en verrassende werk van een trainingsacteur. Aan de hand van veel anekdotes uit de praktijk, neemt het boek je mee in de wereld van het trainingsacteren: van het verkrijgen van de opdracht, het samenwerken met de trainer en de groep, tot aan het aanspelen van een leerdoel, het spelen vanuit een belang, het hebben van helicopterview en het geven van feedback.

André Witbreuk en Loes Wouterson, allebei trainingsact...

With emphasis on practical aspects of engineering, this bestseller has gained worldwide recognition through progressive editions as the essential reliability textbook. This fifth edition retains the unique balanced mixture of reliability theory and applications, thoroughly updated with the latest industry best practices. Practical Reliability Engineering fulfils the requirements of the Certified Reliability Engineer curriculum of the American Society for Quality (ASQ).

Each chapter is support...