"Materials Science and Engineering: An Introduction" promotes student understanding of the three primary types of materials (metals, ceramics, and polymers) and composites, as well as the relationships that exist between the structural elements of materials and their properties. The 10th edition provides new or updated coverage on a number of topics, including: the Materials Paradigm and Materials Selection Charts, 3D printing and additive manufacturing, biomaterials, recycling issues and the...

The third edition of Investigating Culture: An Experiential Introduction to Anthropology, the highly praised innovative approach to introducing aspects of cultural anthropology to students, features a series of revisions, updates, and new material. * Offers a refreshing alternative to introductory anthropology texts by challenging students to think in new ways and apply cultural learnings to their own lives * Chapters explore key anthropological concepts of human culture including: language, ...

The first three editions of this bestselling book have established A Social History of the Media as a classic, providing a masterful overview of communication media and of the social and cultural contexts within which they emerged and evolved over time. This fourth edition has been revised and updated throughout to reflect the latest developments in the field. Additionally, an expanded introduction explores the wide range of secondary literature and theory that inform the study of media histo...

McKinsey & Company's bestselling guide to teaching corporate valuation - the fully updated seventh edition

Valuation: Measuring and Managing the Value of Companies, University Edition is filled with the expert guidance from McKinsey & Company that students and professors have come to rely on for over nearly three decades. Now in its seventh edition, this acclaimed volume continues to help financial professionals and students around the world gain a deep understanding of valuation and help...

The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design

Alex Osterwalder and Yves Pigneurs' Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world's best companies develop, test, and scale new business models, the authors have produced their ...

Known worldwide as the standard introductory text to cloning and DNA analysis in Genetics The eighth edition of this well-recognised textbook preserves the tradition of excellence created by previous editions. Comprehensive and authoritative, the book explores all of the topics crucial to an understanding of gene cloning in an approachable way. An easy-to-follow and user-friendly layout is presented in full-colour throughout the volume, making it simple to absorb the clear and accessible mate...