The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices t...

Almost all higher educational institutions have built some kind of fieldwork project into the advanced stages of their programmes and the research project should integrate theory, practice, knowledge and skills. Students should be able to apply their acquired knowledge and understanding in a manner that indicates a professional approach to their work or vocation, and have the ability to integrate knowledge and handle complexity, and formulate judgements with incomplete or limited information....

Professor Craig Caldwell's Story Structure and Development offers a clear approach to the essentials of story. It lays out the fundamental elements, principles, and structure for animators, designers, and artists so they can incorporate these concepts in their work. As a practical guide it includes extensive insights and advice from industry professionals.

Readers will learn the universal patterns of story and narrative used in today's movies, animation, games, and VR. With over 200 colorful ...

Logistics: Principles & Practice is a general introduction to the subject. This specialized field is fast moving – fulfilling orders on time is of crucial importance in the modern age of internet economy and just-in-time production. Besides dealing with the logistics of purchasing, production and distribution, the book also examines common ground with marketing, quality and production design.

This integrated approach ensures that important topics such as e-business, CRM, process design, E-p...

This Italian reference grammar provides students, teachers and others interested in the Italian language with a comprehensive, accessible and jargon-free guide to the forms and structure of Italian. Whatever their level of knowledge of the language, learners of Italian will find this book indispensable: it gives clear and detailed explanations of everything from the most elementary facts such as the relation between spelling and pronunciation, or the forms of the article, to more advanced poi...

This accessible introduction to the system of public administration uses a clear, country by country analysis to the contemporary system of public administration and management in a number of significant countries. This text examines the extent to which new public management, politicians and public opinion can influence bureaucracies in various countries; in addition, it explores the role of public administration systems within the wider political systems and democratic frameworks of their st...

Research methods courses have become a compulsory component of most degree programs in sport management. This is the first introductory research methods textbook to focus exclusively on sport management. Through the use of examples, cases and data taken from the real world of sport management it opens up a traditionally dry area of study, helping the student to understand the vital importance of sound methodology in their studies and subsequent professional practice.

The book covers the full ...

Written three years before his death, The Undiscovered Self combines acuity with concision in masterly fashion and is Jung at his very best. Offering clear and crisp insights into some of his major theories, such as the duality of human nature, the unconscious, human instinct and spirituality, Jung warns against the threats of totalitarianism and political and social propaganda to the free-thinking individual. As timely now as when it was first written, Jung's vision is a salutary reminder of...

Presents the research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: what mechanisms guide an individual's exposure to/choice of media and how can researchers model them.

How Learning Happens introduces 28 giants of educational research and their findings on how we learn and what we need to learn effectively, efficiently, and enjoyably. Many of these works have inspired researchers and teachers all around the world and have left a mark on how we teach today. Exploring 28 key works on learning and teaching, chosen from the fields of educational psychology and cognitive psychology, the book offers a roadmap of the most important discoveries in how learning happens.

Each chapter examines a different work and explains its significance before describing the research, its implications for practice, how it can be used in the classroom and the key takeaways for teachers. Clearly divided into six sections, the book covers: How the brain works and what this means for learning and teaching Prerequisites for learning How learning can be supported Teacher activities Learning in context Cautionary tales and the ten deadly sins of education. Written by two leading experts and illustrated by Oliver Caviglioli, this is essential reading for teachers wanting to fully engage with and understand educational research as well as undergraduate students in the fields of education, educational psychology and the learning scienc...