This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect ...

Over the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at economic behavior.

This textbook introduces all the key results and insights of behavioral economics t...

MicroC/OS II Second Edition describes the design and implementation of the MicroC/OS-II real-time operating system (RTOS). In addition to its value as a reference to the kernel, it is an extremely detailed and highly readable design study particularly useful to the embedded systems student. While documenting the design and implementation of the kernel, the book also walks the reader through the many related development issues: how to adapt the kernel for a new microprocessor, how to install t...

The water footprint is an indicator of water use that looks at both direct and indirect water use of a consumer or producer. This book offers a complete overview of the global standard on water footprint assessment as developed by the Water Footprint Network.

People use lots of water for drinking, cooking and washing, but significantly more for producing things such as food, paper and cotton clothes. The water footprint is an indicator of water use that looks at both direct and indirect water...

Statistical Inference via Data Science: A ModernDive into R and the Tidyverse provides a pathway for learning about statistical inference using data science tools widely used in industry, academia, and government. It introduces the tidyverse suite of R packages, including the ggplot2 package for data visualization, and the dplyr package for data wrangling. After equipping readers with just enough of these data science tools to perform effective exploratory data analyses, the book covers tradi...

For the first time, this book examines the strategies of leaders of emerging nations to use sport as a tool for reaching social, economic, cultural, political, technological or environmental goals and gaining international prestige. It assesses whether sport can really be an effective tool in international development. The book explores the unique challenges, issues and opportunities offered by sport for development in emerging nations.

Bringing together case studies of sport and development ...

This new edition brings Daniel C. Hellinger’s brilliantly succinct and accessible introduction to Latin America up to date for a new generation of educators. In crisp detail, Hellinger gives a panoramic overview of the continent and offers a unique balance of comparative politics theory and interdisciplinary country-specific context, of a thematic organization and in-depth country case studies, of culture and economics, of scholarship and pedagogy.

Insightful historical background in early ...

The Historian’s Toolbox introduces students to the theory, craft, and methods of history and equips them with a series of tools to research and understand the past. This best-selling "how to" book opens up an exciting world behind historical research and writing.

Focusing on the continued terrorist threat by jihadist groups, such as Al Qaeda and ISIS, and homegrown violent far-right and far-left extremists in the West, Terrorism and Counterterrorism investigates this form of political violence in a historical and contemporary context. In this comprehensive and highly readable text, renowned expert Brigitte Nacos clearly defines terrorism’s diverse causes, actors, and strategies; outlines anti- and counterterrorist responses; and highlights terr...

Covering the elementary aspects of the physics of phases transitions and the renormalization group, this popular book is widely used both for core graduate statistical mechanics courses as well as for more specialized courses. Emphasizing understanding and clarity rather than technical manipulation, these lectures de-mystify the subject and show precisely "how things work." Goldenfeld keeps in mind a reader who wants to understand why things are done, what the results are, and what in princip...