Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.

How can teachers generate those lightbulb "aha" moments of understanding for their students? This book helps to answer that question by showing Visible Learning strategies in action in high-impact mathematics classrooms.

Approaches to Mixed Methods Research focuses on the choices social scientists make when designing a study that mixes quantitative and qualitative data. Authors Lisa D. Pearce and Jessica Halliday Hardie explore ways to weave together strands of research using qualitative and quantitative data to speak to and enhance each other; a strand being a series of steps involved in collecting and analyzing a single type of data.

The result, they show, is a more holistic body of evidence that emerges, a...

"Our calling is to drop our egos, commit to removing barri­ers, and treat our learners with the unequivocal respect and dignity they deserve." --Mirko Chardin and Katie Novak When it comes to the hard work of reconstructing our schools into places where every student has the opportunity to succeed, Mirko Chardin and Katie Novak are absolutely convinced that teachers should serve as our primary architects. And by "teachers" they mean legions of teachers working in close collaboration. After ...

Qualitative Research Writing: Credible and Trustworthy Writing from Beginning to End takes you through the writing process step by step, starting with how you think about your research, before you even consider writing. The authors offer practical guidance based on two decades working with faculty and doctoral students.

This award-winning text invites students to discover social psychology’s relevance to their lives. Authors Thomas Heinzen and Wind Goodfriend capture student interest by weaving stories drawn from their own personal experiences with compelling examples from everyday life, all carefully placed in historical context. Social psychology is presented as an evolving, science-driven conversation; chapters build on core questions central to scientific inquiry, while a methods-in-context approach cu...

Media Literacy teaches students how to navigate through the overwhelming flood of information found in today's media-saturated world. Author W. James Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public.

Counseling Individuals Through the Lifespan, Third Edition introduces students to the fundamentals of the counseling process during each stage of human development.

This engaging text helps students consider global issues through the lens of the many kinds of borders they cross daily.