Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, an...

The Caribbean before Columbus is a new synthesis of the region's insular history. It combines the results of the authors' 55 years of archaeological research on almost every island in the three archipelagoes with that of their numerous colleagues and collaborators. The presentation operates on multiple scales: temporal, spatial, local, regional, environmental, social, and political.

In addition, individual sites are used to highlight specific issues. For the first time, the complete histories...

This fully updated edition offers over 120,000 words, phrases, and definitions. It covers all the words you need for everyday use, carefully selected from the evidence of the Oxford English Corpus, a databank of 21st century English, containing over 2 billion words.The Factfinder centre section gives quick-reference entries on topics including famous people, countries, and science.

With unrivalled coverage of a wide range of issues - from terrorism, inter-state conflict and nuclear deterrence, to environmental security, health, and transnational crime - Contemporary Security Studies is the definitive introduction to Security Studies. Bringing together contributions from leading scholars, it provides a student-friendly guide to traditional and critical theoretical approaches, as well as the most important contemporary issues that dominate the modern security field. The s...

Now in its fifth edition, Teaching Today is a comprehensive and readable introduction to teaching. Focusing on practical methods, techniques and strategies, Teaching Today has been one of the best-selling teacher training textbooks for the past 20 years. Retaining its practical and user-friendly approach, the fifth edition includes chapters on differentiation, equality, inclusion and working with stake-holders.

Chemistry is widely considered to be the central science: it encompasses concepts on which all other branches of science are developed. Yet, for many students entering university, gaining a firm grounding in chemistry is a real challenge. Chemistry3 responds to this challenge, providing students with a full understanding of the fundamental principles of chemistry on which to build later studies.

Uniquely amongst the introductory chemistry texts currently available, Chemistry3's author team br...

International Law provides a comprehensive yet student-focused approach to the subject, providing a contemporary and stimulating account of international law. With critical coverage delivered through a wide range of learning features, students are encouraged to engage with legal debates and controversies.

The growth of the multinational enterprise (MNE) has led to an increasing interest in international business strategy from scholars, professionals, and policy makers alike. MNEs must contend with challenges in both their home and host international markets, and increasingly uncertain conditions in the international business environment demand superior firm-level capabilities for multinational firms to achieve and maintain competitive advantages in the long-run. This Handbook explores the prog...

With this dictionary students learn the most important collocations they need to know. The dictionary also guides them to the right word combination for their context. The CD-ROM includes the complete dictionary and practice exercises.

The word combinations are based on analysis of the Oxford English Corpus, a collection of three billion words of text from the English-speaking world that show the words that really do go together.

Taking medication is a common occurrence for many people, whether it is to soothe an aching head, regulate blood sugars, or to treat life threatening conditions. In the UK alone, over 900 million prescriptions are dispensed every year. Overseeing all of this are pharmacists: experts in medicines and their use.

Pharmaceutical Chemistry provides a wide-ranging overview of organic chemistry as applied to the study and practice of pharmacy. Drugs are simply chemicals, so to fully understand their...