The leading guide to the principles and clinical applications of evidence-based medicine--updated with new examples and new chapters. A Doody's Core Title for 2022! Revised and updated to reflect the latest in medical research and evidence-based resources. Practical focus and organization to guide clinicians through the fundamentals of using the medical literature to the more advanced strategies and skills for use in patient care, using the key questions to assess any new research:What are th...

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach-which includes everything from blogging to YouTube videos to social media-is the core of most organizations' marketing plans.Fully revised and updated...

Maximize employee performance with this updated edition of the classic bestseller. In Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, renowned thought leader and internationally recognized workplace expert Aubrey Daniels takes a look at today's rapidly changing work environment, providing a timely update to his seminal book on performance management. As one of the foremost speakers and writers in the human performance field, for nearly 40 years D...

Applied Statistics in Business and Economics, 7th edition, provides real meaning to the use of statistics in the real world by using real business situations and real data while appealing to students who want to know the why rather than just the how. The text emphasizes thinking about data, choosing appropriate analytic tools, using computers effectively, and recognizing the limitations of statistics. It motivates student learning through applied current exercises and cases that provide real-...

Master grammar with this bestselling workbook for learners of English Practice Makes Perfect: English Grammar for ESL Learners is the go-to guide for clear, precise explanations of all aspects of English grammar. As a beginning learner of English, you might find that grammar concepts can be confusing. To make progress with your English skills, you need guidance through tricky grammar areas.

This book will help develop mastery. The more you practice, the more you become proficient in how you u...

Integrated Principles of Zoology is considered the standard by which other texts are measured. With its comprehensive coverage of biological and zoological principles, mechanisms of evolution, diversity, physiology, and ecology, organized into five parts for easy access, this text is suitable for one- or two-semester introductory courses.

Comprehensive and accessible—perfect for mastering the fundamentals of fixing electronics without taking a formal course

How to Diagnose and Fix Everything Electronic, Third Edition details how to repair consumer electronics products ranging from modern digital devices to some older technologies. Filled with expert insights, case studies and sleuthing techniques from a former professional technician, it provides great guidance on how to assemble a workbench, operate the latest test equipmen...

System dynamics is both a utilized approach to organizational problem solving at the professional level, and a field of study in business, engineering, and social and physical sciences. This book explains what system dynamics is, and how it can be successfully applied to solve business and organizational problems.

The fully updated, second edition of Management Control Systems supports students to develop an investigative approach to implementing planning and control systems for strategic success. With strong links between theory and modern real-world practices, the new edition reflects developments in global management and business, plus contemporary design and use of management control systems. Students have access to a wealth of diverse analytical cases, balanced with current content and internation...