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Studieboeken (33)
How to be an Even Better Manager
A Complete A-Z of Proven Techniques and Essential Skills
2024 || Paperback || Michael Armstrong || Kogan Page
Take your practical management skills to the next level with Michael Armstrong's bestselling guide for managers, now in its 11th edition.
Corporate Governance Ethics and CSR
2021 || Paperback || Justine Simpson e.a. || Kogan Page
Corporate Governance, Ethics and Corporate Social Responsibility examines the three separate strands relevant to the new demands of organizational behaviour and reporting, including coverage of both private and public sector organizations.
Supply Chain Strategy and Financial Metrics
The Supply Chain Triangle Of Service, Cost And Cash
2018 || Paperback || Dr Bram DeSmet || Kogan Page
Supply Chain Strategy and Financial Metrics is a step-by-step guide to balancing the triangle of service, cost and cash which is the essence of supply chain management. Supply chains have become increasingly strategy-driven, and this Supply Chain Triangle approach puts the supply chain at the heart of the strategy discussion instead of seeing it as a result. Supply Chain Strategy and Financial Metrics fully reflects the 'inventory' or 'working capital' angle and examines the optimisation of t...
Making Sense of Change Management
A Complete Guide to the Models, Tools and Techniques of Organizational Change
2019 || Paperback || Esther Cameron e.a. || Kogan Page
This definitive, bestselling text in the field of change management provides comprehensive guidance of everything needed to successfully navigate times of change. Making Sense of Change Management provides a thorough and accessible overview for students and practitioners alike. Without relying on assumed knowledge, it comprehensively covers the theories and models of change management and connects them to workable approaches and techniques that organizations of all types and sizes can use to ...
Fundamentals of Risk Management / 6th edition
Understanding, Evaluating and Implementing Effective Enterprise Risk Management
2021 || Paperback || Clive Thompson e.a. || Kogan Page
Effective risk management allows opportunities to be maximized and uncertainty to be minimized. This guide for emerging professionals provides a comprehensive understanding of risk management with tools, tips and tactics on how to offer expert insights and drive success in an ever-changing area, covering everything from Covid-19 and digitization to climate change. Fundamentals of Risk Management is a detailed and comprehensive introduction to commercial and business risk for students and risk...
Understanding Digital Marketing
A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
2020 || Paperback || Damian Ryan || Kogan Page
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice ba...
Sustainable Logistics and Supply Chain Management / 3rd edition
Principles and Practices for Sustainable Operations and Management
2022 || Paperback || David B. Grant e.a. || Kogan Page
Our daily lives are permeated by the activities of logistics and supply chain, from food and clothing to doorstep deliveries. As these processes have the ability to significantly impact the natural environment, it has never been so important to develop and implement sustainable principles and practices. Sustainable Logistics and Supply Chain Management is an essential textbook for undergraduate and postgraduate students for understanding sustainability as it pertains to logistics operations.
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Marketing Communications / 8th edition
Integrating Online and Offline, Customer Engagement and Digital Technologies
2024 || Paperback || PR Smith e.a. || Kogan Page
Discover how to plan and implement successful marketing with this invaluable core textbook complete with in depth, integrated marketing elements throughout.
Decarbonizing Logistics
Distributing Goods in a Low Carbon World
2018 || Paperback || Prof Alan McKinnon || Kogan Page
Logistics accounts for around 9-10% of global CO2 emissions and will be one of the hardest economic sectors to decarbonize. This is partly because the demand for freight transport is expected to rise sharply over the next few decades, but also because it relies very heavily on fossil fuel. Decarbonizing Logistics outlines the nature and extent of the challenge we face in trying to achieve deep reductions in greenhouse gas emissions from logistical activities.
It makes a detailed assessment of...
Mastering the Circular Economy / 1st edition
A Practical Approach to the Circular Business Model Transformation
2021 || Paperback || Ed Weenk e.a. || Kogan Page
Explore how organizations can go from linear to circular business models with this experiential blend of relevant theory and practice.