In 2014, the global market leader in advanced chipmaking machines ASML joined forces with NWO, AMOLF, the University of Amsterdam, and Vrije Universiteit to establish a new research institute in the Netherlands: the Advanced Research Center for Nanolithography (ARCNL). ARCNL represents a unique form of public-private collaboration in science, aligned with a political climate that actively encouraged partnerships between academia and industry. How did this collaboration come into being, and ho...

International Studies aims to understand the global complexities of the world in which we live today. Central in these complexities is the position of the human individual, who is both an actor and reactor in global events. This textbook introduces three I's – interests, identities, ideas – that provide a framework to understand human behaviour in today's world. The role of people is further elaborated in the three spatial dimensions of the local, regional, and global level. This gives In...

Familiarise yourself with the essential accounting and finance principles for business decision-making Accounting and Finance for Non-Specialists, 13th edition by Peter Atrill and Eddie McLaney is a highly accessible introduction to the principles and practice of accounting and finance, and is the gold standard textbook for anyone studying these subjects as part of a different course. You will explore the major financial statements, what they contain, and why they are useful in business, and ...

The leading text on human physiology for more than four decades

For more than four decades, Ganong’s Review of Medical Physiology has been helping those in the medical field understand human and mammalian physiology. Applauded for its interesting and engagingly written style, Ganong’s concisely covers every important topic without sacrificing depth or readability, and delivers more detailed, high-yield information per page than any other similar text or review.

Thoroughly updated to refle...

Global Marketing enters its third decade of success developing the next generation of global marketers. With this long-relied-upon resource, authors Mark Green and Warren Keegan offer a compelling, authoritative narrative on marketing in the era of globalization.

They take an environmental and strategic approach focused on the major dimensions of global business. Through integrated analytical tools, they will also help you successfully apply the 4Ps (product, price, place and promotion) to a ...

Elliott & Quinn's Contract Law, 13th edition, comprehensively covers the fundamental legal issues with clarity and lots of practical examples to support your understanding of contract law.

This textbook provides insight into the key cases, prompting you to practice and apply their principles to exam-style questions and develop your own views on the effectiveness of current laws.

With an array of useful study features and examples, this book has the tools you need to understand how the law ope...

In a world where speed, efficiency and reliability drive business success, logistics and supply chain management is the beating heart of any organisation. But what goes on behind the scenes of that lightning-fast delivery to your door? How do companies ensure that raw materials from the other side of the world arrive exactly on time?

This book takes you into the dynamic world of supply chains – from forecasting, inventory management, purchasing, warehousing to sustainability and technologic...