The key competing texts are practitioner-focused 'how to' guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analyt...

This Norton Critical Edition includes: The American first edition text, plus the reinstated “raft passage” from Life on the Mississippi (1883), complete with all original illustrations by Edward Windsor Kemble and, for the raft passage, John Harley. Editorial matter by Thomas Cooley. A rich selection of contextual and source documents centred on the novel’s historical background, language, composition and reception, four of them new to the Fourth Edition.

Seventeen carefully chosen crit...

This Norton Critical Edition includes: The 1925 first American edition text, introduced and annotated by Anne Fernald. A map of Mrs. Dalloway’s London.

An unusually rich selection of contextual materials, including diary entries and letters related to the composition of the novel, essays, short stories and biographical excerpts, and the only introduction that Virginia Woolf wrote to any of her novels. The voices of other writers are also included, allowing readers to consider the literary p...

What a rare mushroom can teach us about sustaining life on a fragile planetMatsutake is the most valuable mushroom in the world-and a weed that grows in human-disturbed forests across the northern hemisphere. Through its ability to nurture trees, matsutake helps forests to grow in daunting places. It is also an edible delicacy in Japan, where it sometimes commands astronomical prices.

In all its contradictions, matsutake offers insights into areas far beyond just mushrooms and addresses a cru...

A lively introduction to morphology, this textbook is intended for undergraduates with relatively little background in linguistics. It shows students how to find and analyze morphological data and presents them with basic concepts and terminology concerning the mental lexicon, inflection, derivation, morphological typology, productivity, and the interfaces between morphology and syntax on the one hand and phonology on the other. By the end of the text students are ready to understand morpholo...

Statistics for Business and Economics introduces statistics in the context of contemporary business. Emphasising statistical literacy in thinking, the text applies its concepts with real data and uses technology to develop a deeper conceptual understanding. Examples, activities, and case studies foster active learning in the classroom while emphasising intuitive concepts of probability and teaching students to make informed business decisions.

The 14th Edition continues to highlight the impor...

The European Union (EU) has a hugely important effect on the way in which environmental policies are framed, designed and implemented in many parts of the world, but especially Europe. The new edition of this leading textbook provides a state-of-the-art analysis of the EU's environmental policies. Comprising five parts, Environmental Policy in the EU covers the rapidly changing context in which EU environmental policies are made, the key actors who interact to co-produce them and the most sal...

Study smarter and stay on top of your discrete mathematics course with the bestselling Schaum's Outline-now with the NEW Schaum's app and website! Schaum's Outline of Discrete Mathematics, Fourth Edition is the go-to study guide for more than 115,000 math majors and first- and second-year university students taking basic computer science courses. With an outline format that facilitates quick and easy review, Schaum's Outline of Discrete Mathematics, Fourth Edition helps you understand basic c...

Conducted properly, information security risk assessments provide managers with the feedback needed to manage risk through the understanding of threats to corporate assets, determination of current control vulnerabilities, and appropriate safeguards selection. Performed incorrectly, they can provide the false sense of security that allows potential threats to develop into disastrous losses of proprietary information, capital, and corporate value. Picking up where its bestselling predecessors ...