Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, in...

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powe...

Concise Guide to APA Style, Seventh Edition is the official APA Style resource for students. Designed specifically for undergraduate writing, this easy-to-use pocket guide is adapted from the seventh edition of the Publication Manual of the American Psychological Association. It provides complete guidance for new writers on effective, clear, and inclusive scholarly communication and the essentials of formatting papers and other course assignments.

New to This Edition: full color throughoutcon...

How to use the Design Thinking Tools

A practical guide to make innovation happen

The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, t...

Kompetent kommunizieren im Beruf - mit dem neuen Wirtschaftslehrwerk DaF im Unternehmen für Erwachsene sind Lernende bestens dafür vorbereitet. Das Buch trainiert die wichtisten berufssprachlichen Kompetenzen sowie die Redemittel und den Wortschatz aus Alltag und Beruf kennen. Die kurzen und klar strukturierten Lektionen bieten viele Übungen. Die Aufgaben zu den telc-Berufsprüfungen und BULATS sind integriert.

Eentalige NT2-methode voor klassikaal gebruik met informatie over Nederland en Vlaanderen oefeningen in tweetallen veel leesteksten

Dit werkboek voor zelfstandig gebruik is een aanvulling op het tekstboek. Het werkboek bevat toetsen. Leerlijn De leerlijn Taal vitaal – nieuw / Taal totaal nieuw bestaat uit een tekstboek en een werkboek voor beginners (0 > A2) en uit een tekstboek en een werkboek voor gevorderden (A2 > B1).

For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems. To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.

Das Kursbuch DaF im Unternehmen B1-B2 trainiert wichtige berufssprachlicher Kompetenzen und Redemittel und Wortschatz aus Alltag und Beruf. In jeder Lektion gibt es gezielte Ausspracheübungen. Dank kurzer und klar strukturierter Lektionen und einem umfangreichen Übungsangebot kommen Deutschlernende sicher und gezielt voran, dabei motivieren Rollenspiele und Szenarien zum Mitmachen.. Zur Prüfungsvorbereitung sind Aufgaben zu den telc-Berufsprüfungen und BULATS integriert. Die Grammatik wir...

Oxford English Grammar Course Intermediate is a revision and expansion of the highly successful How English Works.

Dit product bestaat uit een boek inclusief website met hierop o.a. het online boek.

Doing Research is a clear introduction to the methods and techniques required for research. It answers questions like: what does ‘doing research’ actually mean, how do you design a research project, what steps do you have to take, how do you collect data and what are the pitfalls?

Doing Research sheds light on the complicated process of research. It teaches you research skills one step at a time. It discus...