"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart InsightsThis book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA.

Compared to the competition that to...

If you are studying horse nutrition at an introductory level, then this is the ideal book for you. It covers the current syllabuses set out by equine science and management courses, and is particularly suitable for those who lack background knowledge in science. Nutrition has long been recognised as a vital part of horse care.

It is important for optimal horse health, reproduction, sustained performance and general well being. This book is invaluable for horse owners, trainers and breeders. F...

The centerpiece of most adults' daily lives is the workplace, where all participants-as workers or managers-can benefit from thinking strategically about employee motivation, compensation, and selection. Personnel Economics uses simple but formal economic models to study what happens inside the workplace. Fueled by the latest findings from behavioral economic research, the text provides an intuitive introduction to the two workhorses of empirical research onpersonnel issues: designing experim...

From memoir to journalism, personal essays to cultural criticism, this indispensable anthology brings together works from all genres of creative nonfiction, with pieces by fifty contemporary writers including Cheryl Strayed, David Sedaris, Barbara Kingsolver, and more. Selected by five hundred writers, English professors, and creative writing teachers from across the country, this collection includes only the most highly regarded nonfiction work published since 1970. Contributers include: Jo ...

Ecrit dans le feu de l'Histoire, Suite française dépeint presque en direct l'exode de juin 1940, qui brassa dans un désordre tragique des familles françaises de toute sorte, des plus huppées aux plus modestes. Avec bonheur, Irène Némirovsky traque les innombrables petites lâchetés et les fragiles élans de solidarité d'une population en déroute. Cocottes larguées par leur amant, grands bourgeois dégoûtés par la populace, blessés abandonnés dans des fermes engorgent les routes...

Fifty remarkable short stories from a range of contemporary fiction authors including Junot Diaz, Amy Tan, Jamaica Kincaid, Jhumpa Lahiri, and more, selected from a survey of more than five hundred English professors, short story writers, and novelists.

Contributors include Russell Banks, Donald Barthelme, Rick Bass, Richard Bausch, Charles Baxter, Amy Bloom, T.C. Boyle, Kevin Brockmeier, Robert Olen Butler, Sandra Cisneros, Peter Ho Davies, Janet Desaulniers, Junot Diaz, Anthony Doerr, Stuar...

For a three-semester or four-quarter calculus course covering single variable and multivariable calculus for mathematics, engineering, and science majors.

This much anticipated second edition of the most successful new calculus text published in the last two decades retains the best of the first edition while introducing important advances and refinements. Authors Briggs, Cochran, and Gillett build from a foundation of meticulously crafted exercise sets, then draw students into the narrative ...

From bestselling author Jon Gordon and rising star Damon West comes The Coffee Bean an illustrated fable that teaches readers how to transform their environment, overcome challenges, and create positive change. Life is often difficult. It can be harsh, stressful, and feel like a pot of boiling hot water. The environments we find ourselves in can change, weaken, or harden us, and test who we truly are. We can be like the carrot that weakens in the pot or like the egg that hardens. Or, we can b...

The Energy Bus, an international best seller by Jon Gordon, takes readers on an enlightening and inspiring ride that reveals 10 secrets for approaching life and work with the kind of positive, forward thinking that leads to true accomplishment - at work and at home.