Understand and apply the essential concepts and techniques of strategy. Fundamentals of Strategy, 6th Edition is a concise and easy-to-follow introduction to the core issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This latest edition is renewed and revised to reflect contemporary strategic issues with increased emphasis on business ecosystems, platforms, purpose and implementation.

Each chapter includes a diverse range of international example...

This is your complete guide to success in navigating, writing, thinking, and communicating at university. Packed with tips, diagnostic tools, guided exercises, and full text examples, it equips you to boost your grades, ace your assignments, and get the most out of your time at university.

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!