Mariana Mazzucato is Professor in the Economics of Innovation and Public Value at University College London (UCL), where she is also Founder and Director of the Institute for Innovation and Public Purpose. Her widely published research focuses on the relationship between public policy, innovation, and economic growth and she advises policymakers around the world on how to steer innovation so that it produces growth that is more inclusive and sustainable. She is co-editor of Rethinking Capital...

Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors.

The book continues to place emphasis on global aspects of ...

The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds: * A structure designed specifically to fit the way the course is taught in Europe. * Fresh European examples which make students feel at home.

* The inclusion of the work of prominent European academics...

Look at your data. Now available with Macmillan's online learning platform Achieve, The Practice of Statistics for Business and Economics (PSBE) helps students develop a working knowledge of data production and interpretation in a business and economics context, giving them the practical tools they need to make data-informed, real-world business decisions from the first day of class. Achieve for The Practice of Statistics for Business and Economics connects the problem-solving approach and re...

Covering the fundamentals of organizational behaviour, as well critically reflecting on the institutions and practices of business life, the seventh edition of Managing and Organizations has been updated to include:• A new chapter on Managing Diversity and Inclusion written by Martyna Sliwa, Professor of Business Ethics and Organisation Studies at Durham University Business School. • A new chapter on Managing Motivation—what drives individuals and teams to excel. • New and revamped ca...

The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research,...

Under the current multilateral trading system, most business entities have turned their attention away from focusing exclusively on their domestic market to the management of international business transactions on the global market. Around the world, this trend has increased the demand for education and training on the principles of international trade and, more practically, the administration of international business transactions. This book aims to give upper-level undergraduates and gradua...

The New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with a new chapter on millennials in the workplace, based on Simon Sinek's viral video 'The Millennial Question' (180+ million views).

Imagine a world where almost everyone wakes up inspired to go to work. This is not a crazy, idealised notion. In many successful organisations, great leaders are creating environments in which teams trust each other so deeply that they woul...