For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a glob...

For courses in financial management.

Mastering the fundamental concepts of financial operations

Using tools, making connections, and studying for success, are the three learning skills that students will gain in Financial Management: Core Concepts. An ideal resource for non-finance students, this book discusses the key elements of financial operations. The book and support materials encourage students to build their skills and test their knowledge by forging connections between ideas and appl...

Business Analytics: Solving Business Problems with R offers a practical, hands-on introduction to analytical methods, including machine learning in real-world business scenarios. Connecting business decisions and analytical methods across multiple fields, this book guides readers through a wide range of business problems and their fitting analytical solutions, offering examples and implementation using R.

For many students writing an academic text can be challenging. However, with diligent practice, academic writing is a skill you can learn. The online writing course Academic Writing Skills for Economics and Business Administration offers students specific practice as to various ‘micro’ writing skills, including the structure of an academic text, the theoretical framework, data and methodology, results, as well as citing, paraphrasing and quoting, argumentation, cohesion and sentence struc...

Dit standaardwerk over organisatietheorie

is wereldwijd het meest gebruikte studieboek.

Deze Nederlandse vertaling is

gebaseerd op de oorspronkelijke zevende

editie.

Veel studenten die een normale cursus

organisatietheorie volgen, hebben geen

uitgebreide werkervaring, zeker niet op

de middelste en hogere niveaus, waar

organisatietheorie het meest wordt

toegepast. Om studenten te betrekken

bij de moderne organisatiewereld zijn

aan deze druk belangrijke onderwerpen

toegevoegd, onder andere een nieuw

hoofdstu...

Social enterprise is an up and coming phenomenon around the world. Businesseswith the primary aim of bettering the world. Social enterprises are claiming a distinct place amongst commercial enterprises, charities, and public sector organizations.This book paints an inspiring picture of the social enterprise, what it is and what it is not. How it works and what the challenges are. With a wide range of examples from the Netherlands, most of which can be found elsewhere across the world. A book ...

Ondernemen doe je met passie, bevlogenheid en vanuit je hart. Als kostwinner moet je echter voldoende omzetten. Ondernemer én kostwinner zijn betekent laveren in een spanningsveldHerken jij dit spanningsveld tussen een inkomen moeten genereren en je ondernemersdroom willen realiseren? Zit je niet lekker in je vel en heb je last van financiële, emotionele of mentale stress, dan heeft dit een weerslag op jou en je onderneming. Tegelijkertijd: the show must go on, want je bent kostwinner. Het ...

The Professional Product Owner will help product owners and their organizations refocus on value as the primary objective. The authors offer detailed practices for identifying where value can be found, measuring it, and maximizing it throughout the entire product lifecycle. Drawing on their combined 40+ years of experience in using agile and Scrum in product delivery, the authors show how to go beyond merely writing requirements and managing product backlogs, to take accountability and drive ...

A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture. Split into two parts, the book provides an even balance between theory and practice. Part 1 covers the practical activities involved in new entrepreneurial ventures, and Part 2 uses the latest research to explore entrepreneurship from different perspectives.

The second edition features ...