Very Short Introductions: Brilliant, Sharp, Inspiring We live today in an interconnected world in which ordinary people can became instant online celebrities to millions of fans thousands of miles away, in which religious leaders can influence billions globally, in which humans are altering the climate and environment, in which new infectious diseases spread across continents at lightning speed, and in which complex social forces are increasingly impacted by digital technology. This is global...

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices t...

This upper-level open access textbook uses an interdisciplinary perspective to discuss the 'what and why' of public procurement, providing insight into the 'how' of contemporary procurement in the public sector. The authors use theories and exemplary practices to show the next generation of public procurement professionals how public value can be created via the acquisition of works, supplies, or services by organizations operating in the public domain. Perfectly tailored to university studen...

Uniquely, focuses on the management of airports to guide business strategy (strategic, commercial and competitive aspects of airline business) rather than airport planning and operations (Young) or economics or marketing of international airlines (Doganis). It therefore provides an innovative insight into the processes behind running a successful airport and is considered to be the best most accessible book available. - Fills a need for a new edition by being updated to reflect the reflect th...

arketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed sinc...

Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence is the premier text for helping you hone and develop essential communication skills. The 14th Edition continues to set new standards for currency and innovation.

The authors performed extensive research to ensure up-to-date coverage of diversity, equity, and inclusion in communication ...

Few enter the logistics management industry with experience in all aspects of the profession. This book provides clear, workable explanations and guidance on the fundamentals to achieve success. A Practical Guide to Logistics is a straightforward guide taking readers through all aspects of the industry, covering packaging, transportation, warehousing and exporting and importing of goods.

This fully updated second edition features a new chapter on Health and Safety in the field, and coverage o...

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.

This second edition handbook provides a retrospective and prospective overview of the state of knowledge on leadership as a multidisciplinary field, and utilises an innovative structure to create synergies between different leadership schools.