Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company's mission statement, brand positioning strategy,...

Understand everything you need to know about our democratic system—from the Constitution to present-day elections—with The Everything American Government Book.

If the confusion following the last presidential election is any indication, the average citizen knows precious little about the democratic system and the laws that affect their daily lives. The Everything American Government Book unravels the complexities of our democracy and provides you with the knowledge necessary to make the r...

Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks.

Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel ...

This unique textbook provides an introductory, yet comprehensive overview of the pharmaceutical sciences. It is the first text of its kind to pursue an interdisciplinary approach. Readers are introduced to basic concepts related to the specific disciplines in the pharmaceutical sciences, including pharmacology, pharmaceutics, pharmacokinetics, and medicinal chemistry.

In an easy-to-read writing style, the book provides readers with up-to-date information on pharmacogenomics and includes compr...

* 'Great art has dreadful manners...' Simon Schama observes at the start of his epic exploration of the power, and whole point, of art. 'The hushed reverence of the gallery can fool you into believing masterpieces are polite things, visions that soothe, charm and beguile, but actually they are thugs. Merciless and wily, the greatest paintings grab you in a headlock, rough up your composure and then proceed in short order to re-arrange your sense of reality...' * With the same disarming force,...

Do you teach English as a foreign or second language? Are your students at an intermediate or advanced level? If so, this book will save you a lot of lesson prep time. With 50 role plays that span a wide variety of topics, you'll almost always be able to find a role play that will fit your lesson topic.

Inside are role plays that cover everything from government regulation to messy roommates. With commonly taught topics like technology, music, job interviews, and movies. As well as more varie...

Jo de Bagnolet « est née des allocations et d’un jour férié dont la matinée s’étirait, bienheureuse ». Dix enfants vont suivre, apportant en prime à leurs parents la machine à laver, le Frigidaire, la télé, la voiture et le prix Cognac ! Josyane les élèvera tous. Ses seules distractions : les courses et ses devoirs le soir sur la table de la cuisine. Ses seuls amis, Nicolas, le petit frère qui comprend tout, et Guido, le maçon italien, né sur les collines. L’amour de Gui...

Un de ses amis, le marquis de Croismare, s'étant intéressé au sort d'une jeune femme qui demandait à sortir du couvent où elle avait été placée contre son gré, Diderot eut l'idée facétieuse, en 1760, de lui adresser des lettres prétendument écrites par la religieuse qui lui demandait secours. Le marquis tomba dans le piège, une correspondance s'ensuivit, et l'écrivain, pris à son propre jeu, finit par composer les mémoires que Suzanne Simonin était censée avoir écrits à l...

Des formes voluptueuses, un corps parfaitement proportionné, une posture sensuelle… Au premier coup d’œil, le jeune antiquaire venu de Paris pour visiter les ruines du village d’Ille est séduit par la statue découverte dans le domaine de son hôte, M. de Peyrehorade. Mais le visage de cette Vénus a quelque chose d’étrange : son incroyable beauté semble se muer tantôt en ironie, tantôt en froide cruauté – comme si l’idole de bronze était animée d’une vie propre. Gare ...

Die Textausgabe Im Mittelpunkt der Reihe steht der Originaltext, ergänzt um

- knappe schülergerechte Worterklärungen direkt am Originaltext,

- eine kurze Autorenbiografie und Sachinformationen,

- Zusatzmaterialien zu Entstehung und Rezeption.

Für einen interessanten und abwechslungsreichen Deutschunterricht Die Reihe Cornelsen Literathek enthält beliebte und exemplarische Werke, die einen festen Platz im Deutschunterricht haben und häufig in der Sekundarstufe II prüfungsrelevant sind. ...